The New Mainstream: How the Multicultural Consumer Is Transforming American BusinessHarper Collins, 18 Okt 2005 - 336 halaman An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture -- even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. |
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... one . " -Richard D. Parsons , Chairman and CEO , Time Warner Inc. THE NEW MAINSTREAM How the Multicultural Consumer Is Transforming American Business GUY GARCIA THE NEW MAINSTREAM This One QN6J - 2HT - 6PZB. Front Cover.
How the Multicultural Consumer Is Transforming American Business Guy Garcia. THE NEW MAINSTREAM How the Multicultural Consumer Is Transforming American Business GUY GARCIA rayo An Imprint of HarperCollins Publishers THE NEW MAINSTREAM ...
How the Multicultural Consumer Is Transforming American Business Guy Garcia. " 4 them , suggesting the current projections could be conservative . Adding to the ethnic upswing is the fact that Hispanics and African Americans are starting ...
How the Multicultural Consumer Is Transforming American Business Guy Garcia. tives say , meaning there are proven financial results , " explained Diversity- Inc. " Realizing a return on a diversity investment has kept Ford executives ...
How the Multicultural Consumer Is Transforming American Business Guy Garcia. pany with two African Americans , a Hispanic , and an Asian American on its thirteen - member board of directors , diversity has a pragmatic value that goes ...
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26 | |
Eye of the Beholder | 42 |
diversity com | 74 |
Melting Pots and Salad Bowls | 113 |
Cowboys and Indians | 141 |
Amexica | 162 |
Destinations | 180 |
Liquid Assets | 199 |
Creative Consumption | 217 |
Beyond the New Mainstream | 250 |
How Soon Is Now? | 265 |
Notes | 283 |
Acknowledgments | 299 |
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The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau terbatas - 2004 |
The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau tidak tersedia - 2004 |
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