The New Mainstream: How the Multicultural Consumer Is Transforming American BusinessHarper Collins, 18 Okt 2005 - 336 halaman An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture -- even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. |
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... programs into financing structures . The company also aligned itself with the aims and priorities of local and national community leaders who had a stake in improving the lives of their constituents . Fannie Mae partnered with the ...
... programs to address it . But in remarks to The Wall Street Journal , John W. Rowe , Aetna's chairman and chief executive , also said that meet- ing the needs of minority patients would help the company compete . “ Re- sponding to the ...
... programs that are effective in the area of disparities will be good business as well as good medicine . " 14 Dollars and Centavos For Bank of America , the key to protecting its bottom line meant under- standing the relationship between ...
... ( " We believe in you " ) . The media campaign was supported by a commu- nity outreach program that emphasized SafeSend as a service that , by en- abling relatives and loved ones in Mexico to get cash Ethnicity Inc. 17.
... program called Citibank Global Transfers , which charges a $ 5 transaction fee for moving money between the United States and Mexico , compared with $ 10 charged by most U.S. banks.18 Merrill Lynch , meanwhile , is focusing on the most ...
Isi
3 | |
26 | |
Eye of the Beholder | 42 |
diversity com | 74 |
Melting Pots and Salad Bowls | 113 |
Cowboys and Indians | 141 |
Amexica | 162 |
Destinations | 180 |
Liquid Assets | 199 |
Creative Consumption | 217 |
Beyond the New Mainstream | 250 |
How Soon Is Now? | 265 |
Notes | 283 |
Acknowledgments | 299 |
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The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau terbatas - 2004 |
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Human Resource Development: Learning & Training for Individuals & Organizations John P. Wilson Pratinjau terbatas - 2005 |