The New Mainstream: How the Multicultural Consumer Is Transforming American BusinessHarper Collins, 18 Okt 2005 - 336 halaman An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture -- even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. |
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... population in 2050 , under- standing the New Mainstream has become critical for business survival . Those who thrive in the multicultural marketplace will do so not just because of their ability to anticipate what's to come , but ...
... population growth rates and purchasing power are both rising faster than those of the general population . And because U.S. Hispanics are younger as a group than the rest of America , their prime wage - earning years are still ahead of ...
... immigrants and their economic growth rate is outpacing the general population , yet because of their largely Caucasian makeup they have so far remained largely invisible to U.S. advertisers . Topchishvili , who came Ethnicity Inc. 7.
... record lev- els in 2002 for the entire U.S. population at 67.9 percent . Overall home owner rates were also at record levels for non - Latino whites ( 74.5 percent ) , Asian Americans ( 54.7 percent ) , and Latinos ( 12 The New Mainstream.
... populations . In El Paso , Texas , where 78.2 percent of the population is Hispanic , home ownership grew by 27.7 percent between 1990 and 2000.9 During the mid - 1990s , when Fannie Mae , the federally sponsored mortgage company ...
Isi
3 | |
26 | |
Eye of the Beholder | 42 |
diversity com | 74 |
Melting Pots and Salad Bowls | 113 |
Cowboys and Indians | 141 |
Amexica | 162 |
Destinations | 180 |
Liquid Assets | 199 |
Creative Consumption | 217 |
Beyond the New Mainstream | 250 |
How Soon Is Now? | 265 |
Notes | 283 |
Acknowledgments | 299 |
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The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau terbatas - 2004 |
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Human Resource Development: Learning & Training for Individuals & Organizations John P. Wilson Pratinjau terbatas - 2005 |