The New Mainstream: How the Multicultural Consumer Is Transforming American BusinessHarper Collins, 18 Okt 2005 - 336 halaman An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture -- even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. |
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... free paper Library of Congress Cataloging - in - Publication Data is available upon request . ISBN 0-06-058465-3 04 05 06 07 08 DIX / RRD 10 9 8 7 6 5 4 3 2 1 If we carefully examine the social and political state of.
... political , and cultural landscape of America . " Humphreys has the numbers to back up his claim . The Selig Center projects that by 2008 , the combined buying power of African Americans , Asians , and Native Americans will account for ...
... political representatives and accelerated the assimilation process by giving new home owners a foothold in the general economic and social infrastructure.10 Allstate Insurance Co. , after reaching out successfully to Hispanics and ...
... political placebo , and in fact the Bush administration quickly moved on to other priorities.13 Aetna's commitment was more convincing , if only because it was presented by its CEO as a business im- perative that would ultimately ...
... politicians and community leaders , the bank made sure that SafeSend was endorsed by members of the U.S. Congressional Hispanic Caucus , the National Council of La Raza , and the Mexican government . Like Fannie Mae , Bank of America ...
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26 | |
Eye of the Beholder | 42 |
diversity com | 74 |
Melting Pots and Salad Bowls | 113 |
Cowboys and Indians | 141 |
Amexica | 162 |
Destinations | 180 |
Liquid Assets | 199 |
Creative Consumption | 217 |
Beyond the New Mainstream | 250 |
How Soon Is Now? | 265 |
Notes | 283 |
Acknowledgments | 299 |
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The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau terbatas - 2004 |
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Human Resource Development: Learning & Training for Individuals & Organizations John P. Wilson Pratinjau terbatas - 2005 |