The New Mainstream: How the Multicultural Consumer Is Transforming American BusinessHarper Collins, 18 Okt 2005 - 336 halaman An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture -- even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. |
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... playing field for procurement opportunities for Hispanic - owned busi- " 26 The USHCC , representing the interests of more than 1.2 mil- lion Hispanic - owned businesses in the United States and Puerto Rico , which together earn more ...
... player Freddy Adu , who became the youngest to play professionally in the sport when he joined D.C. United for the spring 2004 season . A native of Ghana , Adu immigrated to the United States at the age of eight when his parents won a ...
... play the game . Cuervo Nation When Taco Bell shows a young white man at a party pretending he made the fajitas " from an old family recipe , " the not - so - subtle message is that being Latino ( and eating Mexican food ) is not just ...
... play Zoot Suit , starring Edward James Olmos , 16 If Sí TV succeeds , it could prove Jeff Valdez's contention that Latinos want to see themselves in English - language , culturally relevant programs that are not available in Spanish ...
... playing off Cinco de Mayo's emerging status as a kind of Latino St. Patrick's Day , showed an Irish man walking into a pub where the locals " celebrate their favorite holiday " only to discover that a Cinco de Mayo party has taken over ...
Isi
3 | |
26 | |
Eye of the Beholder | 42 |
diversity com | 74 |
Melting Pots and Salad Bowls | 113 |
Cowboys and Indians | 141 |
Amexica | 162 |
Destinations | 180 |
Liquid Assets | 199 |
Creative Consumption | 217 |
Beyond the New Mainstream | 250 |
How Soon Is Now? | 265 |
Notes | 283 |
Acknowledgments | 299 |
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The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau terbatas - 2004 |
The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau tidak tersedia - 2004 |
Istilah dan frasa umum
Buku ini dirujuk
Human Resource Development: Learning & Training for Individuals & Organizations John P. Wilson Pratinjau terbatas - 2005 |