The New Mainstream: How the Multicultural Consumer Is Transforming American BusinessHarper Collins, 18 Okt 2005 - 336 halaman An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture -- even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. |
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... once characterized the mainstream no longer exists . Hispanic Americans , who represent all races and are inter- marrying and merging into the mainstream with demographic inevita- bility , Wynter says , " are the cutting edge against ...
... Once Bank of America decided to go after the U.S. - Mexico remittance market , it moved quickly and simultaneously on several coordinated fronts , including the 2002 $ 1.6 billion acquisition of Grupo Financiero Santander Serfin , the ...
... Once upon a time , the CEO of a large media company had a serious prob- lem . Despite strong revenues and a huge customer base , the company's growth was projected to level off in the near future . Already the percep- tion that its ...
... once associated with middle - age white men . Even more than Michael Jordan , arguably the most famous athlete in the world until Tiger came along , Eldrick Woods embodies the global , transcultural nature of the New Mainstream . A ...
... once marginal groups have joined non - Hispanic whites in the eco- nomic and cultural mainstream . In turn , those companies and organiza- tions that establish themselves as protagonists of diversity will reap the benefits of leading ...
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26 | |
Eye of the Beholder | 42 |
diversity com | 74 |
Melting Pots and Salad Bowls | 113 |
Cowboys and Indians | 141 |
Amexica | 162 |
Destinations | 180 |
Liquid Assets | 199 |
Creative Consumption | 217 |
Beyond the New Mainstream | 250 |
How Soon Is Now? | 265 |
Notes | 283 |
Acknowledgments | 299 |
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The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau terbatas - 2004 |
The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau tidak tersedia - 2004 |
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Human Resource Development: Learning & Training for Individuals & Organizations John P. Wilson Pratinjau terbatas - 2005 |