The New Mainstream: How the Multicultural Consumer Is Transforming American BusinessHarper Collins, 18 Okt 2005 - 336 halaman An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture -- even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. |
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... need to know it . Omar Wasow , an Internet entrepreneur and TV technology commentator who is serving as master of ceremonies , keeps things moving at a brisk talk show tempo , pacing the room with a wireless microphone Ethnicity Inc.
... moved to the U.S. in the early 1980s and built a career as a world - class photographer before becom- ing a U.S. citizen , and Givi Topchishvili , the Russian - born founder of Global Advertising Strategies ( Global ) , a New York ...
... Moving to America - Moving to Home Ownership , " found that the rate for foreign - born U.S. citizens ( 67 percent ) was about the same as for persons born in the United States , but foreign - born citizens of Hispanic origin were more ...
... move that it says is aimed at addressing disparities in the quality of medical care of minority patients , began ... moved on to other priorities.13 Aetna's commitment was more convincing , if only because it was presented by its CEO as ...
... moved quickly and simultaneously on several coordinated fronts , including the 2002 $ 1.6 billion acquisition of Grupo Financiero Santander Serfin , the most profitable bank in Mexico . The move followed the purchase of Banamex by ...
Isi
3 | |
26 | |
Eye of the Beholder | 42 |
diversity com | 74 |
Melting Pots and Salad Bowls | 113 |
Cowboys and Indians | 141 |
Amexica | 162 |
Destinations | 180 |
Liquid Assets | 199 |
Creative Consumption | 217 |
Beyond the New Mainstream | 250 |
How Soon Is Now? | 265 |
Notes | 283 |
Acknowledgments | 299 |
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The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau terbatas - 2004 |
The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau tidak tersedia - 2004 |
Istilah dan frasa umum
Buku ini dirujuk
Human Resource Development: Learning & Training for Individuals & Organizations John P. Wilson Pratinjau terbatas - 2005 |