The New Mainstream: How the Multicultural Consumer Is Transforming American BusinessHarper Collins, 18 Okt 2005 - 336 halaman An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture -- even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. |
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... immigrant who moved to the U.S. in the early 1980s and built a career as a world - class photographer before becom- ing a ... immigrants and their economic growth rate is outpacing the general population , yet because of their largely ...
... immigrants , the cultural disparity between , say , a Mexi- can immigrant from Puebla and an Argentine from Buenos Aires can be huge . Even countries from the same region of Latin America are likely to have different national and ...
... immigrants , owning a home is a turning point in their own identity and the terra firma of their aspirations . It's no coincidence that home ownership is the single most important generator of personal wealth in the United States . Real ...
... immigrants , allowing broader income to be considered in underwrit- ing , and incorporating community programs into financing structures . The company also aligned itself with the aims and priorities of local and national community ...
... immigrants , who make up 65 percent of the U.S. Chinese population . Like Fannie Mae , Allstate used local community partnerships , ethnic media advertis- ing , and in - language promotions and materials to educate potential cus- tomers ...
Isi
3 | |
26 | |
Eye of the Beholder | 42 |
diversity com | 74 |
Melting Pots and Salad Bowls | 113 |
Cowboys and Indians | 141 |
Amexica | 162 |
Destinations | 180 |
Liquid Assets | 199 |
Creative Consumption | 217 |
Beyond the New Mainstream | 250 |
How Soon Is Now? | 265 |
Notes | 283 |
Acknowledgments | 299 |
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The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau terbatas - 2004 |
The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau tidak tersedia - 2004 |
Istilah dan frasa umum
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Human Resource Development: Learning & Training for Individuals & Organizations John P. Wilson Pratinjau terbatas - 2005 |