The New Mainstream: How the Multicultural Consumer Is Transforming American BusinessHarper Collins, 18 Okt 2005 - 336 halaman An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture -- even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. |
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... called its new vehicle the LaCrosse , a name that in local slang refers to masturbation . It means that when selling life insurance to ethnic Hindus , anything other than an indirect advertising campaign will backfire by triggering ...
... called SafeSend — an electronic fund transfer system leveraging the Internet and thousands of existing ATMs in the United States and Mexico . Bank of America knew that U.S. Hispanics were looking for a safe and secure way to move funds ...
... called Citibank Global Transfers , which charges a $ 5 transaction fee for moving money between the United States and Mexico , compared with $ 10 charged by most U.S. banks.18 Merrill Lynch , meanwhile , is focusing on the most affluent ...
... called " the first agency aimed specifically at affluent Latinos " ; C / I Hispana , a public relations shop ; and ID3 Publicidad , a more traditional Hispanic ad agency . " 2 The new entity is configured to reach more traditional ...
... called Del Oro , which appeals to the beer tastes of Latinos as well as non - Latinos who have already developed a taste for Mexican beers like Corona . On Thursday nights , an ethically diverse crowd congregates at the Starline , where ...
Isi
3 | |
26 | |
Eye of the Beholder | 42 |
diversity com | 74 |
Melting Pots and Salad Bowls | 113 |
Cowboys and Indians | 141 |
Amexica | 162 |
Destinations | 180 |
Liquid Assets | 199 |
Creative Consumption | 217 |
Beyond the New Mainstream | 250 |
How Soon Is Now? | 265 |
Notes | 283 |
Acknowledgments | 299 |
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The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau terbatas - 2004 |
The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau tidak tersedia - 2004 |
Istilah dan frasa umum
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Human Resource Development: Learning & Training for Individuals & Organizations John P. Wilson Pratinjau terbatas - 2005 |