The New Mainstream: How the Multicultural Consumer Is Transforming American BusinessHarper Collins, 18 Okt 2005 - 336 halaman An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture -- even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. |
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... United States of America . No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quota- tions embodied in critical articles and reviews . For information , address ...
... United States have distinct cultural needs and habits that determine what and how they buy . Just like Latinos and Asians , many are non - English - speaking immigrants and their economic growth rate is outpacing the general population ...
... United States , are mainly English speaking and take their cultural cues from the general mass media . Others , particularly immigrants , are more likely to speak Spanish and not much English , if any . Yet even among Spanish - speaking ...
... United States , home ownership is regarded as more than just a good investment ; it is a psychological stake in the future and a source of social empowerment . It signifies stability , security , and permanence . For Hispan- ics , who ...
... United States , 21.8 million ( or 60 percent ) were unbanked , yet 11.8 million ( or 33 percent ) were sending money to Mexico . The dollar value of remittances from the United States to Mexico was $ 12 billion to $ 14 billion in 2002 ...
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26 | |
Eye of the Beholder | 42 |
diversity com | 74 |
Melting Pots and Salad Bowls | 113 |
Cowboys and Indians | 141 |
Amexica | 162 |
Destinations | 180 |
Liquid Assets | 199 |
Creative Consumption | 217 |
Beyond the New Mainstream | 250 |
How Soon Is Now? | 265 |
Notes | 283 |
Acknowledgments | 299 |
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The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau terbatas - 2004 |
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Human Resource Development: Learning & Training for Individuals & Organizations John P. Wilson Pratinjau terbatas - 2005 |