The New Mainstream: How the Multicultural Consumer Is Transforming American BusinessHarper Collins, 18 Okt 2005 - 336 halaman An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture -- even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. |
Dari dalam buku
Hasil 1-5 dari 5
... South Street Seaport . Outside , tourists in T - shirts and shorts stroll the cobble- stone avenues that surround the Fulton Fish Market and gape at nineteenth - century sailing ships that conjure a bygone era . A few yards away , in an ...
... South Asian or a Latino to effectively market to that segment , because hopefully there is going to be such a cross - pollination of ideas and understanding of culture and behavior issues that by that time everyone will be a global ...
... south from the United States into Mexico is a multibillion - dollar lifeline for the Mexican economy and a tantalizing market for financial in- stitutions hoping to get their share of the resulting $ 1 billion in bank transfer fees ...
... South Viet- namese combat buddy , Nguyen Phong , who saved his life during the Viet- nam War . A pro golf legend while still in his twenties , Woods , whose endorsement deals include a $ 40 million contract with Nike and a $ 30 million ...
... South Asians , Chinese , Koreans , Japanese , and other growing ethnic communi- ties in the United States , just as the Black Entertainment Network and other media entities cater to the sensibilities of African Americans . Some ...
Isi
3 | |
26 | |
Eye of the Beholder | 42 |
diversity com | 74 |
Melting Pots and Salad Bowls | 113 |
Cowboys and Indians | 141 |
Amexica | 162 |
Destinations | 180 |
Liquid Assets | 199 |
Creative Consumption | 217 |
Beyond the New Mainstream | 250 |
How Soon Is Now? | 265 |
Notes | 283 |
Acknowledgments | 299 |
Edisi yang lain - Lihat semua
The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau terbatas - 2004 |
The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau tidak tersedia - 2004 |
Istilah dan frasa umum
Buku ini dirujuk
Human Resource Development: Learning & Training for Individuals & Organizations John P. Wilson Pratinjau terbatas - 2005 |