The New Mainstream: How the Multicultural Consumer Is Transforming American BusinessHarper Collins, 18 Okt 2005 - 336 halaman An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture -- even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. |
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... Mexico . When Mexicans cross the Rio Grande in search of work and a better life , somebody is always left behind — a wife and family , a mother or father , or possibly a constellation of relatives and their de- pendents that make up a ...
... Mexico and creating a seamless financial link between sender and recip- ient.16 Once Bank of America decided to go after the U.S. - Mexico remittance market , it moved quickly and simultaneously on several coordinated fronts , including ...
... Mexico to get cash whenever they needed it , would enhance the well - being of U.S. - based Hispanics . SafeSend's marketing and public relations campaign supported and echoed the strategic business opportunity , which was solidly ...
... Mexico remittance market with a program called Citibank Global Transfers , which charges a $ 5 transaction fee for moving money between the United States and Mexico , compared with $ 10 charged by most U.S. banks.18 Merrill Lynch ...
... Mexico on Univision , while her daughter whips up grill - smoked salmon with chipotle mayonnaise she watched Zarela Martinez make on a television cooking show , and her teenage grandson surfs the Web on his laptop for Latin- techno mp3 ...
Isi
3 | |
26 | |
Eye of the Beholder | 42 |
diversity com | 74 |
Melting Pots and Salad Bowls | 113 |
Cowboys and Indians | 141 |
Amexica | 162 |
Destinations | 180 |
Liquid Assets | 199 |
Creative Consumption | 217 |
Beyond the New Mainstream | 250 |
How Soon Is Now? | 265 |
Notes | 283 |
Acknowledgments | 299 |
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The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau terbatas - 2004 |
The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau tidak tersedia - 2004 |
Istilah dan frasa umum
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Human Resource Development: Learning & Training for Individuals & Organizations John P. Wilson Pratinjau terbatas - 2005 |