The New Mainstream: How the Multicultural Consumer Is Transforming American BusinessHarper Collins, 18 Okt 2005 - 336 halaman An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture -- even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. |
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... Mainstream is an important one . " -Richard D. Parsons , Chairman and CEO , Time Warner Inc. THE NEW MAINSTREAM How the Multicultural Consumer Is Transforming American Business GUY GARCIA THE NEW MAINSTREAM This One QN6J - 2HT - 6PZB.
... American Business Guy Garcia. THE NEW MAINSTREAM How the Multicultural Consumer Is Transforming American Business GUY GARCIA rayo An Imprint of HarperCollins Publishers THE NEW MAINSTREAM . Copyright © 2004 by Guy Garcia.
... Mainstream has become critical for business survival . Those who thrive in the multicultural marketplace will do so not just because of their ability to anticipate what's to come , but because they've absorbed the degree to which things ...
... Mainstream . It doesn't hurt that the data indicates ethnic consumer spending will con- tinue to increase into the foreseeable future . U.S. Hispanic population growth rates and purchasing power are both rising faster than those of the ...
... Mainstream includes people like Kenneth Willardt , a Danish immigrant who moved to the U.S. in the early 1980s and built a career as a world - class photographer before becom- ing a U.S. citizen , and Givi Topchishvili , the Russian ...
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26 | |
Eye of the Beholder | 42 |
diversity com | 74 |
Melting Pots and Salad Bowls | 113 |
Cowboys and Indians | 141 |
Amexica | 162 |
Destinations | 180 |
Liquid Assets | 199 |
Creative Consumption | 217 |
Beyond the New Mainstream | 250 |
How Soon Is Now? | 265 |
Notes | 283 |
Acknowledgments | 299 |
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The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau terbatas - 2004 |
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Human Resource Development: Learning & Training for Individuals & Organizations John P. Wilson Pratinjau terbatas - 2005 |