The New Mainstream: How the Multicultural Consumer Is Transforming American BusinessHarper Collins, 18 Okt 2005 - 336 halaman An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture -- even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. |
Dari dalam buku
Hasil 1-4 dari 4
... . diversity.com 1 3 26 42 74 PART II : THE HISTORY OF THE FUTURE 111 5. Melting Pots and Salad Bowls 113 6. Cowboys and Indians 141 7. Amexica 8. Destinations 162 180 PART III : THE UNFINISHED PYRAMID 197 9. Liquid Assets.
... ve used a few important cultural cues . ' It's going beyond language , to where you're really empathizing and making a cultural connection . " Ranganathan , who was born in India and worked in the advertising industry 4 The New Mainstream.
How the Multicultural Consumer Is Transforming American Business Guy Garcia. was born in India and worked in the advertising industry there before coming to the United States , sees parallels in marketing trends between America and her ...
... Indian , Pakistani , and Vietnamese , who practice religious traditions ranging from Buddhism to Hinduism to Islam . Mass merchan- disers , mindful that between 1990 and 2000 the percentage of Americans who classify themselves as ...
Isi
3 | |
26 | |
Eye of the Beholder | 42 |
diversity com | 74 |
Melting Pots and Salad Bowls | 113 |
Cowboys and Indians | 141 |
Amexica | 162 |
Destinations | 180 |
Liquid Assets | 199 |
Creative Consumption | 217 |
Beyond the New Mainstream | 250 |
How Soon Is Now? | 265 |
Notes | 283 |
Acknowledgments | 299 |
Edisi yang lain - Lihat semua
The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau terbatas - 2004 |
The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau tidak tersedia - 2004 |
Istilah dan frasa umum
Buku ini dirujuk
Human Resource Development: Learning & Training for Individuals & Organizations John P. Wilson Pratinjau terbatas - 2005 |