The New Mainstream: How the Multicultural Consumer Is Transforming American BusinessHarper Collins, 18 Okt 2005 - 336 halaman An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century -- and why any organization that ignores the lessons of the New Mainstream is doomed to fail. Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture -- even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. |
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... Center for Economic Growth at the University of Georgia : " We are witnessing a shift in economic power that will reshape the economic , political , and cultural landscape of America . " Humphreys has the numbers to back up his claim ...
... Center , can be used to " measure the relative vitality of geographic markets ; help judge business opportunities for start - ups or expansions ; gauge a business's annual sales growth against potential market increases ; indicate the ...
... Center data . Over the same pe- riod , market share for ethnic groups is projected to rise - from 7.4 percent to 8.6 percent for African Americans , from 5.2 percent to 9.4 percent for Hispanics , and from 2.7 percent to 4.7 percent for ...
... center con- soles , and black wood paneling . The hip - hop term bling - bling , which was popularized by rappers the BG ( Baby Rappers ) to express hip - hoppers ' ostentatious obsession with diamonds , designer clothes , and Mercedes ...
... center Yao Ming , who is credited with raising team attendance by 17 percent and who has cut endorsement deals with Apple computers and Visa . Among the Hispanics mentioned are baseball player Alex ( “ A - Rod " ) Rodriguez , who made ...
Isi
3 | |
26 | |
Eye of the Beholder | 42 |
diversity com | 74 |
Melting Pots and Salad Bowls | 113 |
Cowboys and Indians | 141 |
Amexica | 162 |
Destinations | 180 |
Liquid Assets | 199 |
Creative Consumption | 217 |
Beyond the New Mainstream | 250 |
How Soon Is Now? | 265 |
Notes | 283 |
Acknowledgments | 299 |
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The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau terbatas - 2004 |
The New Mainstream: How the Multicultural Consumer Is Transforming American ... Guy Garcia Pratinjau tidak tersedia - 2004 |
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Human Resource Development: Learning & Training for Individuals & Organizations John P. Wilson Pratinjau terbatas - 2005 |