The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty
A Blueprint for Building Entrepreneurial Organizations
Nobody needs to tell you that in the new economy, managers using conventional strategies are losing out to smart, fast, entrepreneurial competitors who move on ideas others overlook and who confidently act while others dither. Are the managers of leading companies simply doomed to let this happen? Not at all, argue Rita Gunther McGrath and Ian MacMillan. The fundamental problem is that the tools, training, and conceptual frameworks that work for business-as-usual can't, and don't, work when your main challenge is to bury old business models and aggressively create completely new ones. To succeed, today's strategists need the thought process and discipline that are second nature to successful entrepreneurs. The Entrepreneurial Mindset offers a refreshingly practical blueprint for thinking and acting in environments that are fast-paced, rapidly changing, and highly uncertain. It provides both a guide to energizing the organization to find tomorrow's opportunities and a set of entrepreneurial principles you can use personally to transform the arenas in which you compete.
Using lessons drawn from leading entrepreneurs and entrepreneurial companies, The Entrepreneurial Mindset presents a set of practices for capitalizing on uncertainty and rapid change. Like McGrath and MacMillan's bestselling Harvard Business Review articles, such as "Discovery-Driven Planning," the book provides simple but powerful ways to stop acting by the old rules and start thinking with the discipline of habitual entrepreneurs.
The Entrepreneurial Mindset is about succeeding in an unpredictable world. It will help everyone from independent entrepreneurs to managers of large corporations develop insights that others overlook and act on them to build the truly entrepreneurial organizations of the future.
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The entrepreneurial mindset: strategies for continuously creating opportunity in an age of uncertaintyUlasan Pengguna - Not Available - Book Verdict
This somewhat scholarly tome says that uncertainty can be profitable if approached as an opportunity. The authors are Ivy League B-school professors with private-sector experience who attempt to ... Baca ulasan lengkap
Needed An Entrepreneurial Mindset
Framing the Challenge
Building Blockbuster Products and Services
Redifferentiating Products and Services
Disrupting the Rules of the Game
Building Breakthrough Competences
Selecting Your Competitive Terrain
Assembling Your Opportunity Portfolio
Selecting and Executing Your Entry Strategy