Propaganda and Persuasion

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SAGE, 2006 - 422 halaman
Propaganda and Persuasion, Fourth Edition is the only book of its kind to cover a comprehensive history of propaganda and offer insightful definitions and methods to analyze it. Building on the excellence of the three previous editions, the Fourth Edition has been revised, updated, and expanded. Authors Garth S. Jowett and Victoria O'Donnell provide a remarkable and cogent understanding of persuasion and propaganda, including rhetorical background, cultural studies, and collective memory.

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What Is Propaganda and How Does It Differ From Persuasion?
1
Propaganda Through the Ages
49
Propaganda Institutionalized
93
Propaganda and Persuasion Examined
159
Propaganda and Psychological Warfare
201
How to Analyze Propaganda
269
Propaganda in Action Four Case Studies
289
How Propaganda Works in Modern Society
357
References
369
Author Index
393
Subject Index
399
About the Authors
421
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