to the ultimate buyer of the appliance, telling how its use would be impossible but for the service of his lighting company. Secondary circulation of great value to these national organizations has been through their use by the utilities in their local newspapers. It is notable that where this practice has been tried once it has been followed consistently. The wonder of it is that more central stations have not seen fit thus to make use of the manufacturers' publicity. The full schedule of manufacturers participating, and dates and names of publications used, accompanies this report as an appendix. Your committee is glad this list is as large as it is, and to be able to state that it is growing rapidly. It is the conviction of every manufacturer who has participated this year that his advertising dollars have been well and profitably invested. Our appeals for cooperation have been not on the basis. of philanthropy and charity, but of self interest. Manufacturers who have gone along on this campaign feel, I am sure, that not only have they collectively done something of value to the industry at large, but on a score of self interest each one has profited by the investment he has made. You have seen elsewhere in this hotel the exhibit of manufacturers' advertisements which already have appeared. During the summer there will be a comparative lapse, due to the light advertising which the manufacturers are accustomed to carry during that season, but we shall resume again in the fall with substantial schedule. At that time we hope to have a greater representation from the manufacturers of appliances, many of whom last fall gave us assurances of support, or committments for some of their space during the first half of 1921, but were unable to fulfill their promises because the conditions. of their business made necessary cancellations in whole or in part of their advertising schedules. With these conditions improved, and their advertising resumed, we hope to have the added value of their participation. The committee wishes to express a generous word of appreciation for the tremendous help accorded in this campaign by the electrical trade press. They have given us of their talent for the creation of advertisements; they have given liberally of their space, both editorial and advertising, and, in the case of the McGraw-Hill Company, a campaign actually has been carried on in Collier's magazine, taken on specially for the purpose of serving in this move ment. Another development of manufacturers' work is the plan to reach their hundreds of thousands of employes through the medium of shop magazines or house organs. It seems obvious that every worker in an electrical factory ought to understand the value of the service rendered by his local electric light company, ought instinctively to be a defender of its policies, if they are sound, and an investor in its securities. Unfortunately this isn't the case. Too often our machinists and moulders, influenced by the half-baked utterances of the socialistic agitator, are ready to condemn their utility. All of these men should be your advocates, and education will do it. It is worthy of note that the central station, contractor-dealer, jobber and manufacturer are working harmoniously in the development of electricity in the home and industry. There are a few communities in which misunderstandings between the various branches of the industry have resulted in ill feeling, interfering with the work of this Committee and retarding the growth of our industry. These are but isolated instances, however, and it is to be hoped that, through the joint committee work within this Association, the coming year will see the absolute elimination of all such misunderstandings, for this campaign of the manufacturers presupposes a united industry, speaking to the American public. The executive manager of the National Electric Light Association, gentlemen, has sold this Association to the national organizations of both the jobbers and the contractors. It is for each company executive to make sure that that same spirit of harmony and cooperation prevails among the various branches of the industry in his own territory. This good-will advertising campaign represents, so far as we have been able to ascertain, the greatest Now, gentemen, this committee does not believe it cooperative advertising venture ever undertaken. has completed the job-not by any means. One six months is a short time when measured against hundred ten million people is a large audience, and the inactivity of almost a generation. For years and years the utilities of this country have been under fire, have been the object of self seeking politicians and irresponsible newspapers, spreading misinformation and undermining confidence, and during all these attacks the utilities for the most part have stood silent. Such being the case, the campaign of education must needs be a continuing one, and advantage must be taken of every form of legitimate publicity to that end. The manufacturers are willing to continue to play. their part, but the outstanding fact which I want to leave with you is that you central station men are not taking full advantage of the help which is being offered to you. The simultaneous printing of these national advertisements in your local newspapers over your own companies' names ought to be the most valuable circulation to get; and yet, out of the entire membership of this association, less than 200 central stations are securing this local newspaper tie-up. Just consider that this movement has brought to the study of your problem and the creation of advertising in your behalf a group of men representing the best advertising talent in the country and that they have written down these stories about your business after consulting with you and your leaders on how best to do a 100% job. Preprints of all of this copy have been mailed out to you with dates of coming insertions well in advance of those dates so that it has been made easy for you to take advantage of the service offered. Isn't it obvious that, in fail N.E.L.A., Saturday Evening Post, March 19. Wagner Electric Manufacturing Co., Literary Digest, March 26. Western Electric Co., Inc., Collier's Weekly, March 26. The Robbins & Myers Co., Advertising in 21 newspapers during month of March. Western Electric Co., Inc., Literary Digest, April 9. McGraw-Hill Co., Inc., Collier's Weekly, April 9. N.E.L.A., Saturday Evening Post, April 16. Western Electric Co., Inc., Collier's Weekly, April 23. McGraw-Hill Co., Inc., Collier's Weekly, April 30. Habirshaw Electric Cable Co., Saturday Evening Post, April 30. N.E.L.A., Saturday Evening Post, May 14. Western Electric Co., Inc., Literary Digest, May 14. Habirshaw Electric Cable Co., Literary Digest, May 14. Edward Miller & Co., Saturday Evening Post, May 21. General Electric Co., Saturday Evening Post, May 28. Habirshaw Electric Cable Co., Saturday Evening Post, May 28. Western Electric Co., Inc., Literary Digest, May 28; Collier's Weekly, May 28. Habirshaw Electric Cable Co., System, June issue; Chicago Tribune, June 1. Western Electric Co., Inc., Literary Digest, June 4. N.E.L.A., Saturday Evening Post, June 11. Habirshaw Electric Cable Co., Literary Digest, June 11. Edward Miller & Co., Saturday Evening Post, June 18. Western Electric Co., Inc., Collier's Weekly, June 25. Habirshaw Electric Cable Co., Saturday Evening Post, June 25. Newspapers-22. Literary Digest SUMMARY Saturday Evening Post 10 7 1 32 Collier's Weekly System Trade Publications Electric Storage Battery Co., Electrical World, December 18, 1920; Electrical World, December 25, 1920. Jeffery-Dewitt Insulator Co., Electrical World, December 25, 1920. Electric Storage Battery Co., Electrical World, January 1. Electrical Review, Electrical Review, January 1. Anaconda Copper Mining Co., Electrical Review, January 1. Electrical Review, Electrical Review, January 8. Moloney Electric Co., Electrical World, February 5; Electrical Review, February 5; Electrical World, February 19. Kuhlman Electric Co., Electrical World, February 19. Moloney Electric Co., Electrical Review, February 19; Electrical World, March 5. Westinghouse Lamp Co., Electrical World, March 5. Moloney Electric Co., Electrical Review, March 5. Power Specialty Co., Electrical Power, March 1. Domestic Electric Co., Electrical Merchandising, March. Electrical Record, Electrical Record, March. Moloney Electric Co., Electric Journal, March 1. Canadian Westinghouse Co., Electrical News, March 1; Industrial Canada, March; Hardware & Metal, March. Westinghouse Lamp Co., Electrical Review, March 12; Journal of Electricity, March 15. The Robbins & Myers Co., Electrical World, March 19. Kuhlman Electric Co., Electrical World, March 19. Moloney Electric Co., Electrical Review, March 19. The Robbins & Myers Co., Electrical Review, March 19; Electrical World, March 26. Moloney Electric Co., Electric Journal, April; Electrical World, April 2. Kuhlman Electric Co., Electrical World, April 2. Moloney Electric Co., Eectrical Review, April 2. The Robbins & Myers Co., Electrical Review, April 2. H. W. Johns-Manville Co., Electrical Merchandising, April. Electrical Record, Electrical Record, April. Moloney Electric Co., Electrical World, April 16; Electrical Review, April 16. Anaconda Copper Mining Co., Electrical Review, April 16. McGraw-Hill Co., Inc., Electrical World, April 23. Domestic Electric Co., Electrical World, April 23. Moloney Electric Co., Electrical World, April 30; Electrical Review, April 30. General Electric Co., Electrical Merchandising, May 1; Electrical Merchandising, May 15. Electrical Record, Electrical Record, May. H. W. Johns-Manville Co., Electrical Merchandising, May. Moloney Electric Co., Electrical Record, May. Habirshaw Electric Cable Co., Manufacturers Record, May 7. Moloney Electric Co., Electrical World, May 14; Electrical Review, May 14. Habirshaw Electric Cable Co., Factory, May 14. Moloney Electric Co., Electrical World, May 28; Electrical Review, May 28; Electric Journal, May. Anaconda Copper Mining Co., Electric Journal, May; Electrical World, June 4. Hygrade Lamp Co., Electrical World, June 4. THE CHAIRMAN: Gentlemen, this report is before you for discussion. It is a very timely subject and one in which we are all interested. I hope we will have considerable discussion. I would like to hear from you, Mr. Sands. H. T. SANDS: Mr. Thomson's plea for cooperation on the part of each member of this Association is one which should not remain unanswered. If we are going to place ourselves rightly before the public, if we are going to better our public relations we can no longer remain silent. For years we have done so. Perhaps there have been in some instances and in some cases very good reasons why we should. In many portions of the country public regulation had not been established, and utilities were subjected to local conditions which perhaps made it seem advisable, whether wisely so or not, for them to remain silent. Out of this stress of the war through which we have come, out of what seemed to us at the time a tremendous hardship due to the terrible increase in costs imposed upon us while our rates H. W. Johns-Manville Co., Electrical Merchandising, June. Moloney Electric Co., Electric Journal, June. Hygrade Lamp Co., Electrical Merchandising, June; Electrical Record, June; Electrical ContractorDealer, June. Habirshaw Electric Cable Co., Manufacturers Record, June 9. Moloney Electric Co., Electrical World, June 11. Kuhlman Electric Co., Electrical World, June 11. Moloney Electric Co., Electrical Review, June 11. Habirshaw Electric Cable Co., Factory, June 15. Hygrade Lamp Co., Electrical World, June 18. Moloney Electric Co., Electrical World, June 25; Electrical Review, June 25. were fixed, or at least were not allowed to advance in proportion to the increase in costs, has come what, to my mind, may be the very best thing that could have happened to this industry; namely, that there has been borne in upon the public as never before the tremendous importance of these industries, in the communities which they serve and the absolute necessity in the interests of those communities themselves that these utilities be kept in a sound financial condition. Not a great deal has been said throughout this Convention, at this morning's session in particular, about the need of our telling the public the facts. Never before in my memory has there been the spirit of co-operation that is evidenced today throughout all branches of the industry, and it would be a most lamentable situation if this great organization failed to realize its opportunity today and to do its full measure by co-operating with those other branches of industry who have so freely co-operated with us in the past nine months. THE CHAIRMAN: We have a little time, gentlemen, and we would be very glad to hear from anyone. FRANK W. SMITH: I should like to endorse the remarks made by Mr. Sands, and it seems to me that it would be entirely fitting to say a word of appreciation, a direct word of appreciation, to the Western Electric Company, who have really been the pioneer in this good-will advertising for the Central Station industry. They, I think, were the company who started this message before this goodwill campaign was really launched by our Association. You are all familiar with the advertisements that appeared from time to time over the name of the Western Electric Company telling our story in our behalf and on behalf of the Association. If it is appropriate, and I am sure it is, I should like to extend a word of appreciation to that manufacturing company for their constructive work. I should like also to say a word to the member companies as to the use of the pamphlets published by this section, namely, the kilowatt series and other publications which have been put out during the past year. While a large circulation has been had, running something like six or seven or eight million copies of the kilowatt series, I think that should be doubled and trebled and perhaps again retrebled. One of the difficulties which seem to be apparent is to get the member companies to use pamphlets, dodgers and other types of publications that are not originated and published by the companies themselves. There seems to be a tendency in some directions not to use this literature, because we, ourselves, did not originate it. I think that is a mistake. I think that the talent that has been used to develop these publications is as good as any talent the Central Station companies have in their own publicity bureaus. I believe that we should get rid of the idea that may exist in some directions that we cannot use a publication unless it has originated in our own advertising department. I believe that our Association and its membership are capable of making it possible for this section to distribute, not six or eight or ten million, but twenty-five or thirty million copies of these various dodgers and pamphlets, and I hope, through the coming year, if this scheme is continued, that they will be much more supported than they have been in the past. We in New York will do our small part. THE CHAIRMAN: Mr. Herr, before you came in the room we had the report of the Manufacturers' Advertising Committee, and inasmuch as your company, like some of our other good manufacturing friends, has helped us in our good-will advertisements, we would like very much to hear from you, please. E. M. HERR: I don't know that I can add anything to the discussion here. I have not heard what it was, but I have been very much impressed with the exhibition of advertising that has been shown on the Mezzanine Floor, and highly appreciate the value of what has been done. I think the National Electric Light Association has done some splendid work in developing the advertising campaign, as so well shown on those floors. It is hard to estimate, in my judgment, the value of co-operation between manufacturers and the utilities in this manner of advertising. If we all get together and put our shoulders to the wheel, exercise all the ingenuity and talent we have in both directions, it is hard to estimate the value that can come from that effort. I am cordially and heartily in sympathy and in favor of everything that can be done to extend this advertising campaign. THE CHAIRMAN: We would be very pleased to hear from any other manufacturer. Is there any representative in the room of the General Electric Company? Mr. Doane, we would like very much to hear from you. S. E. DOANE: This is a matter quite outside of my sphere. I know that our people are interested, but I am not the one to speak on this subject. THE CHAIRMAN: Is there any further discussion? Mr. Gilchrist has not yet arrived and we will now hear the report of the Committee on Public Utility Taxation and Uniformity of Regulatory Laws, by Mr. W. W. Freeman, of Cincinnati, Chairman. Report of Public Utility Taxation and Uniformity of Regulatory W. W. FREEMAN: The name of our Committee certainly sounds formidable, but the report will not be so today. I will merely ask your indulgence to the extent of making a very informal report of progress, with a word or two of explanation for the report not being more definite and extensive at this time. The Committee is fortunate in having in its membership several experts connected with the larger holding companies who would be competent and perhaps willing, if so requested, to write an elaborate discussion upon these all-important subjects; but it was the thought of the Committee, at least of the Chairman, that the purpose of the appointment of the Committee was to accomplish certain definite results rather than to prepare reports for the Convention. The first definite recommendation from the Chairman of the Section was that the Committee should consider the preparation of what might be termed a model public utilities act which might be used by member companies throughout the country in offering suggestions to their respective legislatures either for utility laws where they do not now exist, although that condition applies to but two or three states, or in the modification of laws already existing. Work was taken up by the Committee shortly after its appointment. It was the belief of the Committee that inasmuch as this Association has been for many years clearly on record as favoring effective regulation of public utility companies in the interests of the public and also for the proper protection of the investment of the stockholders of those companies, that any so-called model act must be the result of very careful review of the existing acts throughout the country, and must embody proper consideration of the experience that has resulted from the operation under those acts during the years which they have been in effect. That, you can realize, is a work that occupies and necessarily takes time. It was also clear to the Committee that any report even of a preliminary character, to be of any service to member companies in the country, would have to be submitted in advance of the meetings of the several legislatures, and if impracticable to get such a report to them during the early winter that then there would be practically no occasion for such information for at least another year. Therefore the Committee has felt justified in proceeding in a somewhat leisurely manner with the thought of making the work thorough and of value when presented. A digest is being prepared of the various laws in effect throughout the country, comparisons of provisions which are closely related; and also an attempt is being made to gather the experiences so that arguments may be presented pro or con in regard to the various fundamental features of the regulatory Acts. For this work we have to rely on counsel. Many of you who are present will appreciate what a job it is to get prompt results from a lawyer working for love, and especially for people that he is not very well acquainted with. However, progress is being made in that respect and the Committee are seriously undertaking to carry out that feature of its work, as soon as may be practicable. The question of taxation has not as yet been very thoroughly considered by the Committee. We have been waiting until we could have sufficient matter in hand for possibly two or three days' discussion by the Committee, as a whole. As the members are scattered pretty well over the country, it is hardly practicable to call a meeting except at such time as the members can sit in conference for an extended period of time and accomplish some definite results. I am therefore able, merely, Mr. Chairman, to make this as a report of progress with the Committee, with the pledge of the Committee that they will undertake to carry out the work for which they were appointed as promptly and as fully as may be possible. Respectfully submitted, PUBLIC UTILITY TAXATION AND UNIFORMITY OF REGULATORY LAWS COMMITTEE THE CHAIRMAN: I would be very glad to have any discussion on this report. If there is none we will proceed to the report of the Committee on Public Utility Information. This is one of the big works of our Section. As stated a few moments ago, these committees on Public Utility Information have been organized in about ten states, and of course we hope to have them organized in the majority of the remaining states. It is very necessary indeed that this be done in order to tie in with the big program that will be carried on in the future. You will hear the report from a gentleman who has had a great deal to do with the organization and operation of the famous Committee of Illinois. Furthermore, he has visited neighboring states and has given talks on what has been accomplished in this state and the details about their operations. It gives me very great pleasure to call on Mr. John F. Gilchrist, Chairman of the Committee on Public Utility Information. Report of Public Utility Information Committee J. F. GILCHRIST: I have no formal report to read. The work of the past year has been for the most part similar to the line of work which we were doing year before last and which was reported at the Pasadena Convention. I am no less enthusiastic over this work than I was at that time, and I am sure in saying so I speak for the whole Public Relations Section and for the State Committee of which I am immediately a member. The crux of the situation, as I saw it then and as I see it now, is getting the right men on the State Committee, and the work, in my judgment, is such. as to warrant the consistent and persistent attention of the biggest men in the industry in your state. As the Chairman has stated, we have public utility information committees now in ten of the states, and there are indications that we soon will have several more. One of the finest things which, to my way of thinking, has developed from this movement is the bringing together of all of the utilities. in the state on grounds on which they are an absolute unit. As you know, there are reasons in many of the states, if not in all of them, why the utilities, as for instance, the railways and the telephone interests, the gas and electric light and power interests, have not got together because there are differences of opinion, there are interferences, and some of those matters which may seem of great im |