Planning and Managing Public Relations Campaigns: A Strategic Approach

Sampul Depan
Kogan Page Publishers, 3 Des 2020 - 352 halaman

Taking a PR campaign from planning to implementation can seem overwhelming. This book provides a blueprint for success and is widely regarded as one of the best 'how-to' guides available.

Digestible and easy to read, this fifth edition of Planning and Managing Public Relations Campaigns presents a 12-point plan for ensuring success of campaigns of all sizes, covering vital areas including the role of public relations in organizations, the importance of context, research and analysis, setting objectives, strategy and tactics, timescales and resources, evaluation and review.

With discussion of new developments in the industry, from the gig economy and online influencers, to disruptive models, this fully updated new edition addresses the need for agile planning and draws on fresh case studies to provide up-to-date examples of best practice. Supported by a suite of online resources, Planning and Managing Public Relations Campaigns is an invaluable guide for students and practitioners alike. Online resources include extended case studies, lecture slides, discussion questions and assessment tasks.

 

Halaman terpilih

Isi

01 Planning and managing in a changing world
1
02 The role of public relations in organizations
19
03 Planning and context
42
04 Starting the planning process
60
05 Research and analysis
85
06 Communication theory and setting aims and objectives
137
07 Knowing the stakeholders and content
173
08 Strategy and tactics
206
09 Timescales and resources
250
Evaluation and review
277
Index
328
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Edisi yang lain - Lihat semua

Planning and Managing Public Relations Campaigns: A Strategic Approach
Anne Gregory
Pratinjau tidak tersedia - 2020
Planning and Managing Public Relations Campaigns: A Strategic Approach
Anne Gregory
Pratinjau tidak tersedia - 2020

Istilah dan frasa umum

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Tentang pengarang (2020)

Dr Anne Gregory is a professor of corporate communication and leading international academic. She is based in the School of Business and Law at the University of Huddersfield, and previously spent many years in public relations practice with senior experience both in-house and in consultancy. She remains a consultant and an advisor at board level to several large organizations.

Informasi bibliografi

JudulPlanning and Managing Public Relations Campaigns: A Strategic Approach
PR In Practice
PengarangAnne Gregory
Edisi5
PenerbitKogan Page Publishers, 2020
ISBN1789663210, 9781789663211
Tebal352 halaman
  
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