Semiotics: The BasicsRoutledge, 7 Mei 2007 - 328 halaman This updated second edition provides a clear and concise introduction to the key concepts of semiotics in accessible and jargon-free language. With a revised introduction and glossary, extended index and suggestions for further reading, this new edition provides an increased number of examples including computer and mobile phone technology, television commercials and the web. Demystifying what is a complex, highly interdisciplinary field, key questions covered include:
A highly useful, must-have resource, Semiotics: The Basics is the ideal introductory text for those studying this growing area. |
Isi
Models of the sign 13 | |
Signs and things 59 | |
Analysing structures 83 | |
Markedness 93 | |
Challenging the literal 123 | |
Codes 147 | |
Codes of realism 160 | |
Textual interactions 175 | |
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Advertising arbitrary argued articulation binary oppositions Cambridge Claude Lévi-Strauss communication commutation test concept connotation construction context conventions critical cultural decoding denotation Derrida discourse distinction dominant film framework function genre Gombrich Greimas Hjelmslev ibid iconic ideological indexical instance interpretation interpretive community intertextuality involves Jakobson 1971b Kress Lacan language Leeuwen Lévi-Strauss linguistic signs London markedness meaning medium metaphor metonymy Metz mode myths narrative natural noted notion object paradigm paradigmatic paradigmatic analysis particular Peirce Peirce's Peircean photograph poststructuralist preferred reading readers realist reality refer referential reflect relation relationship represent representamen representation Roland Barthes Roman Jakobson Routledge Saussure Saussure's model Saussurean seen semiology semiosis semiotic square semiotic systems semioticians sense shot sign-systems signifier and signified sound stance structuralist structure symbolic synecdoche syntagmatic syntagmatic analysis syntagms television term textual theorists Theory things trans tropes Umberto Eco University Press Valentin Voloshinov verbal viewer visual Voloshinov words