The Fundamentals of IllustrationAVA Publishing, 2005 - 176 halaman After a decade of catching up with technology, modern illustration is digitally literate and full of stylistic attitude. Today's illustrators work across a broad range of traditional skills and software and are much in demand. Recognising illustration as a freelance profession, The Fundamentals of Illustration explains best working practices appropriate to all industry sectors, including how to market and promote work effectively. It also includes a useful section on copyright and the legalities of selling work. Accompanied by engaging visuals and examples from the world of professional illustration, The Fundamentals of Illustration offers a unique and comprehensive insight into the world of professional illustration. |
Isi
How to Get the Most from this Book | 7 |
Foreword by George Hardie | 9 |
Introduction | 11 |
COMMUNICATING IDEAS | 17 |
THE MEDIUM IS THE MESSAGE | 49 |
FROM OUTCOMES TO OUTLETS | 85 |
MAKING IT HAPPEN | 119 |
PRODUCTION | 147 |
Contacts | 172 |
Bibliography | 174 |
Acknowledgements | 176 |
Back Cover | 177 |
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advertising agencies Agency Representation agents analogue annual approach areas art and design art director art school artists aspect audience brief camera Chris Watson client CMYK collage colours commercial communication contact details create images creative deadline design companies Digital drawing discipline Editorial Illustration ensure FAIRLOP fashion illustration feel final artwork formats Graham Rawle graphic design Han Hoogerbrugge hand-rendered Hipgnosis Husky Rescue Ian Wright ideas Illustration Agency illustrator's image-making important industry initial inspiration invoice Jason Ford Jasper Goodall Jenni Grey Jon Burgerman labels look magazine marketing Michael Gillette newspaper organisations paint paper pencil Pete Fowler photographic Photoshop piece portfolio poster potential Private Finance Initiative produce professional promotional material publishing range recognise reference material Screen-printed sector self-promotion sketchbook sleeves space SPENCER WILSON stage techniques thinking understanding viewer visual visualise whilst