The Content Analysis GuidebookSAGE, 2017 - 438 halaman Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications. |
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CHAPTER 1 DEFINING CONTENT ANALYSIS | 1 |
CHAPTER 2 AN INTEGRATIVE APPROACH TO CONTENT ANALYSIS | 36 |
CHAPTER 3 MESSAGE UNITS AND SAMPLING | 70 |
CHAPTER 4 VARIABLES AND PREDICTIONS | 96 |
CHAPTER 5 MEASUREMENT AND VALIDITY | 121 |
CHAPTER 6 RELIABILITY | 165 |
CHAPTER 7 CONTENT ANALYSIS IN THE INTERACTIVE MEDIA AGE | 201 |
CHAPTER 8 RESULTS AND REPORTING | 243 |
CHAPTER 9 CONTEXTS | 273 |
RESOURCE 1 CATACOMPUTERAIDED TEXT ANALYSIS OPTIONS | 304 |
RESOURCE 2 THE CONTENT ANALYSIS GUIDEBOOK ONLINE CAGO | 326 |
REFERENCES | 328 |
AUTHOR INDEX | 404 |
| 422 | |
ABOUT THE AUTHORS | 438 |
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advertising African American agreement applications approach archived behavior big data blogs Broadcasting CATA programs Chapter characteristics Cleveland State University codebook coders coding scheme complexity concept construct content analysis coverage data collection developed dictionaries Evernote examined example Facebook film findings gender Gottschalk human coding human-coded humor hypotheses identified images indicating individual interactive media intercoder reliability internal Internet Journal of Communication kappa KWIC level of measurement LexisNexis linguistic Link LIWC Mass Communication mass media measures media content methods Neuendorf options Pennebaker political popular population portrayals predicted Psychology qualitative quantitative relationship reliability assessment reliability coefficients reported research questions role Science selected semantic networks sexual social media standard statistical survey technique television text analysis text mining theory tion tweets Twitter types unit of data users validity variables video games words youTube