Global Marketing Management
Prentice Hall, 1999 - 639 halaman
For graduate courses in International and Global Marketing.
The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.
Apa yang dikatakan orang - Tulis resensi
Cases in the Sixth Edition
CASE Which Company Is Transnational?
THE GLOBAL MARKETING ENVIRONMENT
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