Global Marketing ManagementFor graduate courses in International and Global Marketing. The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries. |
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Isi
Cases in the Sixth Edition | 24 |
CASE Which Company Is Transnational? | 25 |
THE GLOBAL MARKETING ENVIRONMENT | 37 |
Hak Cipta | |
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Istilah dan frasa umum
activities advantage advertising agreement American approach become brand called capital China communications company's competitive competitors consumer corporate cost countries create cultural customers decision demand direct Disney distribution economic effective environment established Euro Europe European example executives export factors firms forces foreign global marketing growth important income increased industry International investment issues Italy Japan Japanese joint Journal less limited major manufacturing means ment million needs noted offer operations opportunities organization park percent political population position potential Principle problem profit purchase region represent responsibility result Review segment selling share shows soft drink Source stage standard strategy success Table tion trade United University watch York
Buku ini dirujuk
International Marketing Strategy: Analysis, Development and Implementation Isobel Doole,Robin Lowe Pratinjau tidak tersedia - 2008 |
Informasi bibliografi
| Judul | Global Marketing Management Prentice-Hall International editions Prentice-Hall series in marketing |
| Pengarang | Warren J. Keegan |
| Edisi | 6 |
| Penerbit | Prentice Hall, 1999 |
| Asli dari | University of California |
| Didigitalkan | 5 Ags 2008 |
| ISBN | 0139030239, 9780139030239 |
| Tebal | 639 halaman |
| Ekspor Kutipan | BiBTeX EndNote RefMan |