Global Marketing Management

Sampul Depan
Prentice Hall, 1999 - 639 halaman

For graduate courses in International and Global Marketing.

The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

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Cases in the Sixth Edition
24
CASE Which Company Is Transnational?
25
THE GLOBAL MARKETING ENVIRONMENT
37
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