Managing Technology for Corporate Success

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Gower Publishing, Ltd., 1997 - 261 halaman
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Technology is fundamental to every product-based business in reducing costs, differentiating products, providing new opportunities, and driving strategic change. This work sets out to answer the key questions which confront top management: how to decide which technologies to invest in and how to manage and exploit them for maximum commercial benefit; how much to invest in R&D and to measure whether it delivers the goods; how to shape management roles, corporate structure and culture to fit technology strategy; and how to gain both employee and shareholder commitment.
 

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Technology is Fundamental to Every Products Business
3
TECHNOLOGY AND CORPORATE INVOLVEMENT
15
Corporate Technology Policy
23
O Creating Joint Ventures and Alliances
29
ASSESSING TECHNOLOGY POSITION
31
Structured Approach to Business and Technology Strategy
33
O Select Strategically Important Technologies
45
Definition of Level of Technology Competency
49
O Contract Technology Development
116
Public Sector Funding
129
O Enhancing the Core Business
142
Management Roles
155
O Product Manufacture
168
O Technical Support
169
MAKING IT HAPPEN
183
Level of Motivation During Development
186

Deciding on Strategic Actions
61
PLANNING FOR THE LONGER TERM
75
The Price of Japanese Motorcycles
79
O Identify Possible Technologies
93
Technology and Market Risk
104
BUYING IN TECHNOLOGY
107
O Managing Dispersed Teams
198
Macro Measures
211
O Benchmarking Development Performance
224
Selling the Importance of Technology Externally
235
Does the Plan Translate into Long Term Shareholder Value?
248
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