Managing Corporate Social Responsibility: A Communication ApproachJohn Wiley & Sons, 7 Sep 2011 - 194 halaman Managing Corporate Social Responsibility offers a strategic, communication-centred approach to integrating CSR into organizations. Drawing from a variety of disciplines and written in a highly accessible style, the book guides readers in a focused progression providing the key points they need to successfully navigate the benefits and implications of managing CSR.
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Managing Corporate Social Responsibility: A Communication Approach W. Timothy Coombs,Sherry J. Holladay Pratinjau terbatas - 2011 |
Managing Corporate Social Responsibility: A Communication Approach W. Timothy Coombs,Sherry J. Holladay Pratinjau terbatas - 2011 |
Managing Corporate Social Responsibility: A Communication Approach W. Timothy Coombs,Sherry J. Holladay Pratinjau tidak tersedia - 2011 |
Istilah dan frasa umum
actions activities addition approach assess assurance become behavior benefits challenges chapter child commitment communication consider contribute Coombs corporate social responsibility corporation’s costs countries create Critical CSR concerns CSR efforts CSR initiatives CSR process culture decision determine develop discussion effective employees environment environmental ethical evaluation example expectation gaps external focus formative research global groups holders ideas identify IKEA impact important increase industry interests internal investment involves issues justice labor managers marketing meet ment messages nature negative operations organization outcome objectives party perceptions performance positive potential practices present problems promote public relations questions relevant reputation requires Retrieved March 16 scanning and monitoring selection shared social concerns social media society sources specific stake stakeholder engagement stakeholder expectations standards strategic sustainability term tion values X X X