Global Marketing Management

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Prentice-Hall, 1999 - 639 halaman
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For graduate courses in International and Global Marketing.

The leading graduate-level case text in international marketing, as well as a popular reference for practitioners, this Sixth Edition focuses on the opportunities and challenges of global markets and the threat of global competition across a broad spectrum of industries.

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Global Marketing Management
Warren J. Keegan
Tampilan cuplikan - 1999

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JudulGlobal Marketing Management
Prentice-Hall International editions
Prentice-Hall series in marketing
PengarangWarren J. Keegan
Edisi6, berilustrasi
PenerbitPrentice-Hall, 1999
ISBN0130103365, 9780130103369
Tebal639 halaman
  
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