Managerial Economics in a Global EconomyHarcourt College Publishers, 2001 - 752 halaman Managerial economics refers to the application of economic theory and the tools of analysis of decision science to examine how a firm can make optimal managerial decisions in the face of constraints it faces. |
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advertising analysis average capital Chapter coefficient commodity companies competition constant constraints consumers corporations cost customers decision declines demand curve derivative determine dollar earn economic effect elasticity of demand electricity equal Equation equilibrium estimated examine example faces fall Figure firm firm's fixed forecast function given global higher important income increase indicators industry input International isoquant labor lead level of output linear programming long-run lower managerial marginal maximize means measures million minimize monopolist Note obtained operate optimal panel percent period plant price elasticity problem profits purchase quantity quarter refers regression respectively returns rises scale sell short run shown shows slope solve Source Study substitute supply Table theory tion unit usually variable variation York zero