Communication of Innovations: A Cross-cultural ApproachFree Press, 1971 - 476 halaman Elements of diffusion: an overview; Merging diffusion research traditions: the middle range analysis; The innovation-decision process; Perceived attributes of innovations and their rate of adoption; Adopter categories; Opinion leadership and the multi-step flow of ideas; The change agent; Communication channels; Collective innovation-decisions; Authority innovation-decisions and organizational change; Consequences of innovations. |
Isi
Social Change | 6 |
Communication Channels | 8 |
Collective InnovationDecisions | 9 |
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Communication of Innovations: A Cross-cultural Approach Everett M. Rogers,F. Floyd Shoemaker Tampilan cuplikan - 1971 |
Communication of Innovations: A Cross-cultural Approach Everett M. Rogers,F. Floyd Shoemaker Tampilan cuplikan - 1971 |
Communication of Innovations: A Cross-cultural Approach Everett M. Rogers,F. Floyd Shoemaker Tampilan cuplikan - 1971 |
Istilah dan frasa umum
adopt or reject adopter categories agricultural attitude attributes of innovations awareness-knowledge basis behavior change agents Chapter characteristics clients communication channels communication research compatibility concepts cosmopoliteness decision to adopt degree diffusion of innovations diffusion research traditions diffusion studies diffusion tradition dissonance Earlier adopters empirical diffusion example family planning farm farmers favorable Fliegel heterophily homophily hybrid corn hybrid seed hypodermic needle model ideas important individual innovation-decision period innovation-decision process innovation's Kivlin knowledge laggards later adopters marijuana mass media channels messages methods Michigan State University middle range analysis modern math occur opinion leaders opinion leadership overadoption peasants perceived attributes percent positively related rate of adoption relationship relative advantage respondents Rogers with Svenning rural sociology Ryan and Gross sample social change social status social structure social system sociologists sociology tradition sociometric stages system norms theoretical hypothesis theory tion trialability units of analysis variables village Yir Yoront