Consumer BehaviourPearson Higher Education AU, 24 Okt 2012 - 553 halaman Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline. |
Isi
| 1 | |
Section 2 Consumers as Individuals | 43 |
Section 3 Consumers as Decision Makers | 245 |
Section 4 Consumers and Culture | 359 |
Edisi yang lain - Lihat semua
Consumer Behaviour: Buying, Having, Being Michael R. Solomon,Rebekah Russell-Bennett,Josephine Previte Pratinjau tidak tersedia - 2013 |
Istilah dan frasa umum
accessed activities Advances in Consumer Advertising Age approach Association for Consumer attitudes attributes Australian baby boomers behavioural economics brand brand personality campaign Chapter choice classical conditioning cognitive consumer behaviour Consumer Research consumer's consumption create culture customers developed drinking effects emotional environment ethnic evaluation example experience Facebook feel global identify important individual influence Interactive involvement iPhone Journal of Advertising Journal of Consumer Journal of Marketing kids learning lifestyle Marketing Research marketing strategies memory messages Michael R Solomon motivation negative organisations personality perspective positive preferences Provo Psychology purchase decisions Queensland responses retail Rip Curl rituals role segment social class social marketing social media spend stimulus subcultures symbolic target teens television tend theory traits types University users values Wall Street Journal women York YouTube