Marketing ManagementPearson UK, 12 Jul 2019 - 802 halaman The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. |
Isi
Understanding Marketing Management | |
Understanding marketing management within a global context | |
Managing in developing and lowincome markets | |
Developing marketing strategies and plans | |
uromart | |
Analysing business markets | |
Dealing with competition | |
Connecting with Customers | |
Digital and global brand management strategies | |
Shaping and Pricing the Market Offering | |
Introducing new market offerings | |
Developing and managing pricing strategies | |
Communicating Value | |
Managing digital technology in marketing | |
Capturing Marketing Insights | |
Managing the marketing information system | |
Managing market research and forecasting | |
Analysing consumer markets | |
Managing personal communications | |
Delivering Value | |
Managing process people and physical evidence | |
Managing Marketing Implementation and Control | |
Managing marketing metrics | |
Edisi yang lain - Lihat semua
Marketing Management Philip Kotler,Mairead Brady,Malcolm Goodman,Torben Hansen Pratinjau tidak tersedia - 2019 |
Marketing Management: European Edition Philip Kotler,Mairead Brady,Malcolm Goodman,Torben Hansen Pratinjau tidak tersedia - 2019 |
Kotler: Marketing Management_p4: European Edition Phil T. Kotler,Mairead Brady,Malcolm Goodman,Kevin Lane Keller,Torben Hansen Pratinjau tidak tersedia - 2019 |
Istilah dan frasa umum
accessed October 2018 activities advertising Alamy analysis brand brand personality Burberry business markets Business School Publishing BusinessWeek buyers buying cent challenges Chapter company’s competitive competitors consumer behaviour corporate cost create culture Customer relationship management customer-perceived value database decision develop digital technologies economic employees environment European evaluate example Facebook firms focus global groups growth Harvard Business Review Harvard Business School identify IKEA increase industry innovation interactions International investment Journal of Consumer Journal of Marketing L'Oréal market offerings market share Marketing in practice Marketing insight marketing management marketing plan marketing research marketing strategy Mental accounting million mobile Nestlé operations opportunities organisation perspective positioning potential product or service products and services profit programmes purchase relationship marketing response retail role segments selling Shutterstock social media Source Stock Photo suppliers target market understand Unilever Virgin Atlantic