[Money figures

Distribution and Services

No. 1264. PUBLIC WAREHOUSING FACILITIES-SUMMART. BY RES Xs!
Covers only establishments classified as "public warehouses" with 1 or rep

regions, see fig Ip

228, 902

83, 123

1,772

8,666

525,938

515

Indis

96, 085

1, 131

Illin

199, 780

403

Mic!

76, 594

131 518,58

operated in establishments classified in the public warehousing group,
These data include only those frozen food lockers and the bulk storage free part

The pace in individual lockers installed.
with or without food preparation facilities (SIC 4223)."

Move & Burwan of the Census, U.S. Census of Business: 1967, vol. III.
Includes only establishments classified as "Food lacke

No 1968, ADVERTISING-ESTIMATED EXPENDITURES: 1940 TO 1972

16, 451

60, 585

103, 628

127

28, 049

16, 463

New York, NY. In Printers' Ink (copyright); 1967-1969, in Marketing/Communications (copyright). Beginni
Source: MoCann-Erickson Advertising Agency, Inc., 1940-1966, compiled for Decker Communications, Inc.,

1970, compiled for Crain Communications, Inc., in Advertising Age (copyright).

No. 1966. ADVERTISING -INDEXES OF NATIONAL ADVERTISING EXPENDITURES, BY (1967-100. Based on the average monthly expenditure for those media which give national coverage]

Advertising Expenditures

759

267. ADVERTISING-ESTIMATED EXxpenditures, BY MEDIUM: 1950 TO 1972 tions of dollars, except percent. See also Historical Statistics, Colonial Times to 1957, series R 99-102, R 110-113, and T 346-351]

Ex- Per-
pend- cent of pend- cent of pend- cent of pend- cent of pend- cent of pend- cent of
itures total itures total itures total itures total itures total itures

Ex- Per- Ex- Per- Ex- Per- Ex- Per

Ex

Per

total

Source: McCann-Erickson Advertising Agency, Inc., 1950-1965, compiled for Decker Communications, Inc., New York, N.Y.; in Printers' Ink (copyright). Beginning 1970, compiled for Crain Communications, Inc., in Advertising Age (copyright).

No. 1268. NEWSPAPER ADVERTISING EXPENDITURES FOR NATIONAL ADVERTISING,
BY TYPE OF PRODUCT: 1971 AND 1972

[In thousands of dollars. Data are compiled on basis of actual space measurements of bulk of national advertising carried by weekday and Sunday newspapers. Excludes production costs]

Source: Media Records, Inc. Compiled for Newspaper Advertising Bureau, Inc., New York, N. Y., unpublished data.

·Traku tak kimembra te prior years due to pricing differences.

Tal vision Hures of Advertising, Ine., New York, N.Y., from data compiled by Broadcast Advertisers

Business

No

1965

1,260

18

Television and Corporation Advertising

761

TELEVISION ADVERTISING-NET TIME AND PROGRAM COSTS FOR NET-
WORK ADVERTISING: 1965 TO 1972

ollars. Covers national network advertising; excludes national and regional spot advertising
Basically, net time and program costs are estimates of the sale of time plus program production
s incurred by the advertisers]

TYPE OF PRODUCT

.d program costs..

ear, and accessories.

Television Bureau of Advertising, Inc., N. Y., N.Y. 1965-1968, from data compiled by Leading Naivertisers, Inc., N.Y., N.Y.; thereafter, from Broadcast Advertisers Reports, Inc., N.Y., N.Y.

273. ACTIVE CORPORATION EXPENDITURES FOR ADVERTISING, COMPARED WITH RECEIPTS, BY INDUSTRY: 1970

ions of dollars, except percent. Compiled from corporation income tax returns, excluding returns of inactive corporations. For total receipts, see table 640. See head notes and footnotes, table 640]

Comprises total receipts (including investment income) for finance, insurance, and real estate industries, and business receipts for all other industries. Excludes machinery and transportation equipment. Includes watches and clocks. Includes electric, gas, and sanitary services. Includes gasoline service stations. Excludes motion pictures.

Source: U.S. Internal Revenue Service, Statistics of Income, 1970, Corporation Income Tax Returns.

Source: Chart prepared by U.S. Bureau of the Census. Data from U.S. Bureau of Economic Analysis and U.S. Board of Governors of the Federal Reserve System.