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Distribution and Services
No. 1264. PUBLIC WAREHOUSING FACILITIES-SUMMART. BY RES Xs!
regions, see fig Ip
operated in establishments classified in the public warehousing group,
The pace in individual lockers installed.
Move & Burwan of the Census, U.S. Census of Business: 1967, vol. III.
No 1968, ADVERTISING-ESTIMATED EXPENDITURES: 1940 TO 1972
New York, NY. In Printers' Ink (copyright); 1967-1969, in Marketing/Communications (copyright). Beginni
1970, compiled for Crain Communications, Inc., in Advertising Age (copyright).
No. 1966. ADVERTISING -INDEXES OF NATIONAL ADVERTISING EXPENDITURES, BY (1967-100. Based on the average monthly expenditure for those media which give national coverage]
267. ADVERTISING-ESTIMATED EXxpenditures, BY MEDIUM: 1950 TO 1972 tions of dollars, except percent. See also Historical Statistics, Colonial Times to 1957, series R 99-102, R 110-113, and T 346-351]
Ex- Per- Ex- Per- Ex- Per- Ex- Per
Source: McCann-Erickson Advertising Agency, Inc., 1950-1965, compiled for Decker Communications, Inc., New York, N.Y.; in Printers' Ink (copyright). Beginning 1970, compiled for Crain Communications, Inc., in Advertising Age (copyright).
No. 1268. NEWSPAPER ADVERTISING EXPENDITURES FOR NATIONAL ADVERTISING,
[In thousands of dollars. Data are compiled on basis of actual space measurements of bulk of national advertising carried by weekday and Sunday newspapers. Excludes production costs]
Source: Media Records, Inc. Compiled for Newspaper Advertising Bureau, Inc., New York, N. Y., unpublished data.
·Traku tak kimembra te prior years due to pricing differences.
Tal vision Hures of Advertising, Ine., New York, N.Y., from data compiled by Broadcast Advertisers
Television and Corporation Advertising
TELEVISION ADVERTISING-NET TIME AND PROGRAM COSTS FOR NET-
ollars. Covers national network advertising; excludes national and regional spot advertising
TYPE OF PRODUCT
.d program costs..
ear, and accessories.
Television Bureau of Advertising, Inc., N. Y., N.Y. 1965-1968, from data compiled by Leading Naivertisers, Inc., N.Y., N.Y.; thereafter, from Broadcast Advertisers Reports, Inc., N.Y., N.Y.
273. ACTIVE CORPORATION EXPENDITURES FOR ADVERTISING, COMPARED WITH RECEIPTS, BY INDUSTRY: 1970
ions of dollars, except percent. Compiled from corporation income tax returns, excluding returns of inactive corporations. For total receipts, see table 640. See head notes and footnotes, table 640]
Comprises total receipts (including investment income) for finance, insurance, and real estate industries, and business receipts for all other industries. Excludes machinery and transportation equipment. Includes watches and clocks. Includes electric, gas, and sanitary services. Includes gasoline service stations. Excludes motion pictures.
Source: U.S. Internal Revenue Service, Statistics of Income, 1970, Corporation Income Tax Returns.