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No. 1264. PUBLIC WAREHOUSING FACILITIES-SUMMARY, BY REGION: 1963 AND 1967 [Covers only establishments classified as "public warehouses" with 1 or more paid employees. For composition of regions, see fig. I, p. xii]

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Represents zero.

These data include only those frozen food lockers and the bulk storage freezer space in locker facilities operated in establishments classified in the public warehousing group. 2 Exclusive of space in individual lockers installed. Includes only establishments classified as "Food lockers, with or without food preparation facilities (SIC 4223)."

Source: U.S. Bureau of the Census, U.S. Census of Business: 1967, vol. III.

No. 1265. ADVERTISING-ESTIMATED Expenditures: 1940 TO 1972

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Source: McCann-Erickson Advertising Agency, Inc., 1940-1966, compiled for Decker Communications, Inc., New York, N.Y. in Printers' Ink (copyright); 1967-1969, in Marketing/Communications (copyright). Beginning 1970, compiled for Crain Communications, Inc., in Advertising Age (copyright).

ADVERTISING INDEXES OF NATIONAL ADVERTISING EXPENDITURES, BY
MEDIUM: 1950 TO 1972

No. 1266.

[1967-100. Based on the average monthly expenditure for those media which give national coverage]

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Advertising Expenditures

759

No. 1267. ADVERTISING-ESTIMATED EXPENDITURES, BY MEDIUM: 1950 to 1972 [In millions of dollars, except percent. See also Historical Statistics, Colonial Times to 1957, series R 99-102, R 110-113, and T 346-351]

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Source: McCann-Erickson Advertising Agency, Inc., 1950-1965, compiled for Decker Communications, Inc., New York, N.Y.; in Printers Ink (copyright). Beginning 1970, compiled for Crain Communications, Inc., in Advertising Age (copyright).

No. 1268. NEWSPAPER ADVERTISING EXPENDITURES FOR NATIONAL ADVERTISING, BY TYPE OF PRODUCT: 1971 AND 1972

[In thousands of dollars. Data are compiled on basis of actual space measurements of bulk of national advertising carried by weekday and Sunday newspapers. Excludes production costs]

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Source: Media Records, Inc. Compiled for Newspaper Advertising Bureau, Inc., New York, N.Y., unpublished data.

No. 1269. NEWSPAPER ADVERTISING-EXPENDITURES FOR 64 CITIES: 1957 TO 1972 [In millions of dollars. Based on stratified random sample of 64 cities of different size, including suburban as well as central city newspapers]

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Source: Compiled by Media Records, Inc. Current data in U.S. Bureau of Economic Analysis, Survey of Current Business, monthly.

No. 1270.

MAGAZINE ADVERTISING REVENUE, BY TYPE OF PRODUCT: 1950 To 1972

[In millions of dollars. Represents advertising revenue of general magazines and national farm magazines. Space cost based on one-time rate; special rates used where applicable. Year-to-year data not strictly comparable, as a few minor publications are added or deleted]

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1 Beginning 1969, not comparable with data for earlier years due to changes in classification. Source: Magazine Publishers Association, Inc., New York, N.Y., from data compiled by Publishers Information Bureau, Inc.

No. 1271.

TELEVISION ADVERTISING-ESTIMATED TIME CHARGES FOR SPOT
ADVERTISING: 1970 To 1972

[In millions of dollars. Spot television advertising, as distinguished from network advertising in table 1272 is defined as any television activity (announcement, identification, participation, or program) sponsored by a national or regional advertiser, and selected and bought on a station-by-station basis. Includes announcements between both network and nonnetwork programs as well as complete programs. Excludes activity designated as "retail/local." Each commercial is locally originated, whereas network programs and commercials are centrally originated. Data represent activity in the 75 markets monitored by Broadcast Advertisers Reports, Inc., (BAR) covering approximately 260 stations. No attempt has been made to project to the total United States]

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Source: Television Bureau of Advertising, Inc., New York, N.Y., from data compiled by Broadcast Advertisers

Reports, Inc., New York, N.Y.

Confectionery and soft drinks.

No. 1272.

Television and Corporation Advertising

761

TELEVISION ADVERTISING-NET TIME AND PROGRAM COSTS FOR NET-
WORK ADVERTISING: 1965 to 1972

(In millions of dollars. Covers national network advertising; excludes national and regional spot advertising (see table 1271). Basically, net time and program costs are estimates of the sale of time plus program production and talent costs incurred by the advertisers]

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Consumer services....

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Drugs and remedies.

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Food and food products.

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Gasoline, lubricants, and other fuel.

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Household equipment, supplies, and furnishings.

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Insurance..

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Source: Television Bureau of Advertising, Inc., N.Y., N.Y. 1965-1968, from data compiled by Leading National Advertisers, Inc., N. Y., N.Y.; thereafter, from Broadcast Advertisers Reports, Inc., N.Y., N.Y.

No. 1273. ACTIVE CORPORATION EXPENDITURES FOR ADVERTISING, COMPARED WITH RECEIPTS, BY INDUSTRY: 1970

In millions of dollars, except percent. Compiled from corporation income tax returns, excluding returns of inactive corporations. For total receipts, see table 640. See headnotes and footnotes, table 640]

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Comprises total receipts (including investment income) for finance, insurance, and real estate industries, and business receipts for all other industries. Excludes machinery and transportation equipment. Includes watches and clocks. Includes electric, gas, and sanitary services. Includes gasoline service stations. Excludes motion pictures.

Source: U.S. Internal Revenue Service, Statistics of Income, 1970, Corporation Income Tax Returns.

No. 1256. MERCHANT WHOLESALERS-Estimated SALES, BY KIND OF BUSINESS:

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No. 1257. MERCHANT WHOLESALERS-INVENTORIES AND STOCK-SALES RATIOS:

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1 As of end of year, except as indicated. Adjusted for seasonal variations. * Based on December adjusted sales and inventory estimates. Includes kinds of business not shown separately.

Source: U.S. Bureau of the Census, Monthly Wholesale Trade Report.

No. 1258.

MERCHANT WHOLESALERS-ESTABLISHMENTS, SALES, AND PAYROLL, BY
SALES SIZE OF ESTABLISHMENTS: 1967

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Source: U.S. Bureau of the Census, U.S. Census of Business: 1967, vol. III.

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