No. 1201. ADVERTISING-ESTIMATED EXPENDITURES, BY MEDIUM: 1950 TO 1966 [In millions of dollars, except percent. See also Historical Statistics, Colonial Times to 1957, series R 99-102, R 110-113, and T 346-351] MEDIUM total Ex Ex- Per- Per- Ex- Per- Ex- Per- Ex- Per Ex- Per total itures total Source: Compiled by McCann-Erickson, Inc., for Decker Communications, Inc., New York, N.Y. In Printers' Ink magazine. No. 1202. NEwspaper AdverTISING Expenditures for NATIONAL ADVERTISING, BY TYPE OF PRODUCT: 1960, 1965, AND 1966 [In thousands of dollars. Data are compiled on basis of actual space measurements of bulk of "national" advertising carried by weekday and Sunday newspapers. Excludes production costs] Source: Compiled by Media Records, Inc., for Bureau of Advertising of the American Newspaper Publishers Association, Inc., New York, N.Y. No. 1203. NEWSPAPER ADVERTISING-LINAGE FOR 52 CITIES: 1930 to 1966 [In thousands of lines. Represents linage in all daily and Sunday papers for the same 52 selected cities] 1 Advertising of specific products on general sale, as distinguished from the advertising of retail stores, and automotive or financial advertising. Source: Compiled by Media Records, Inc. Current data in Dept. of Commerce, Office of Business Economics; Survey of Current Business. No. 1204. MAGAZINE ADVERTISING-REVENUE, BY TYPE OF PRODUCT: 1950 TO 1966 [In thousands of dollars. Represents advertising revenue of general magazines and national farm magazines. Space cost based on one-time rate; special rates used where applicable. Year-to-year data not strictly comparable, as a few minor publications are added or deleted] Source: Publishers Information Bureau, Inc., New York, N.Y.; unpublished data. No. 1205. TELEVISION ADVERTISING-NET TIME AND PROGRAM COSTS FOR [In thousands of dollars. Covers national networks; excludes national and regional spot advertising (see table 1206). Basically, net time and program costs are estimates of the gross sales of time less volume and frequency discounts earned by the advertisers plus program production and talent costs incurred by the advertisers] Source: Television Bureau of Advertising, Inc., New York, N.Y., from data compiled by Leading National Advertisers, Inc., and Broadcast Advertisers Reports, Inc., New York, N.Y. No. 1206. TELEVISION ADVERTISING-GROSS TIME CHARGES FOR SPOT ADVERTISING: 1964 TO 1966 [In thousands of dollars. Spot television advertising, as distingusined from network advertising in table 1205, is defined as any television activity (announcement, identification, participation, or program) sponsored by a national or regional advertiser, and selected and bought on a station-by-station basis. Includes announcements between both network and nonnetwork programs as well as complete programs. Each commercial is locally originated, whereas network programs and commercials are centrally originated] Source: Television Bureau of Advertising, Inc., New York, N.Y., from data compiled by Leading National Advertisers, Inc., New York, N.Y. No. 1207. ACTIVE CORPORATION EXPENDITURES FOR ADVERTISING, COMPARED WITH RECEIPTS, BY INDUSTRY: 1964 [Money figures in millions of dollars. Compiled from corporation income tax returns, excluding returns of inactive corporations. For total compiled receipts, see table 561. See headnotes and footnotes, table 561] Comprises total receipts (including investment income) for finance, insurance, and real estate industries, and business receipts for all other industries. Excludes machinery and transportation equipment. 3 Includes watches and clocks. Includes electric, gas, and sanitary services. Includes gasoline service stations. Excludes motion pictures. Source: Treasury Dept., Internal Revenue Service; Statistics of Income, 1964, Corporation Income Tax Returns. FIG. LI. MAJOR U.S. GOVERNMENT FOREIGN ASSISTANCE: 1959 TO 1966 Source: Chart prepared by Dept. of Commerce, Bureau of the Census. Data from Dept. of Commerce, Office of Business Economics. FIG. LII. EXPORTS AND IMPORTS OF MERCHANDISE, GOLD, AND SILVER: 1955 to 1966 Section 31 Foreign Commerce and Aid This section presents measures of the flow of goods, precious metals, services, and funds between the United States and other countries. These measures appear in summary in the balance of payments and in detail as dollar values of imports and exports of merchandise or commodities classified by countries of their origin or destination. Related aspects also shown are international investments, foreign assistance programs, and import duties. The Office of Business Economics compiles and publishes current figures on the U.S. balance of payments and international investment position in its monthly Survey of Current Business, and on total foreign aid by the Federal Government in its periodic Foreign Grants and Credits by the United States Government. Figures for earlier periods are presented in Balance of Payments-Statistical Supplement, 1963 revised edition. Statistics for the foreign aid programs are presented by the Agency for International Development in its quarterly Operations Report and annual report, U.S. Economic Programs Administered by the Agency for International Development and Predecessor Agencies, and by the Department of Agriculture in its Foreign Agricultural Trade of the United States. The principal sources of import and export data are publications of the Bureau of the Census. Current data (through 1966) are presented monthly in Report FT 125, United States Imports of Merchandise for Consumption, and in Report FT 410, United States Exports, Commodity by Country. Historical data appear in Foreign Commerce and Navigation of the United States, issued annually through 1946 and resumed, on an annual basis in 1965, with a volume covering the years 1946 to 1963. For a complete list of the Bureau's monthly, quarterly, and annual reports in this field, consult the Bureau of the Census Catalog. In addition, the Bureau of International Commerce and the Office of Business Economics present summary and selected commodity and country data for U.S. foreign trade in the Overseas Business Reports and the Survey of Current Business, respectively. The Treasury Department's Annual Report of the Secretary contains information on import duties. International accounts and foreign aid.—The balance of payments table shows for given time periods the transfer of goods, services, grants, and financial assets and liabilities between the United States and the rest of the world or between the United States and a specific country or area. The international investment position table presents for specific dates the value of U.S. investments abroad and of foreign investments in the United States. The movement of foreign and U.S. capital as presented in the balance of payments is not the only factor affecting the total value of foreign investments. Among the other factors are: Changes in the valuation of assets or liabilities, including securities; defaults; expropriations; write-offs; and reinvested earnings of subsidiaries operating abroad and of foreign subsidiaries operating in the United States. Foreign assistance is divided into three major categories-grants (military supplies and services, and other grants), credits, and other assistance (through net accumulation of foreign currency claims from the sale of agricultural commodities). The U.S. Government's capital investments in the international financial institutions constitute an additional measure taken by the Government to promote foreign economic recovery, development, and financial stability. Grants are transfers for which no payment is expected (other than a limited percentage of the foreign currency "counterpart" funds generated by the grant), or which at most involve an obligation on the part of the receiver to extend aid to the United States or other countries to achieve a common objective. Credits are loan |