Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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... understanding of the process and effects of mass communication in modern society . In spite of this unsystematic development , earlier studies did have at least some influence on later ones , and they represent the intellectual heri ...
... understanding of the process and effects of mass communication in modern society . In spite of this unsystematic development , earlier studies did have at least some influence on later ones , and they represent the intellectual heri ...
Halaman 173
... understanding of the process of persuasion - a truly significant issue in mass communica- tion . Its studies led to a better understanding of the many facets of persua- sion such as the nature of credibility , " innoculation " against ...
... understanding of the process of persuasion - a truly significant issue in mass communica- tion . Its studies led to a better understanding of the many facets of persua- sion such as the nature of credibility , " innoculation " against ...
Halaman 362
... understanding , the problems that are investigated , the strategies used in their study , and even the conclusions reached , are heavily influ- enced by the times in which the knowledge is sought . These conditions appear to hold ...
... understanding , the problems that are investigated , the strategies used in their study , and even the conclusions reached , are heavily influ- enced by the times in which the knowledge is sought . These conditions appear to hold ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women