Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 111
... two - step flow " that caught the imagination of a new generation of researchers . The edition of The People's Choice that became widely available to the scientific community did not appear until 1948. Following that , research on the ...
... two - step flow " that caught the imagination of a new generation of researchers . The edition of The People's Choice that became widely available to the scientific community did not appear until 1948. Following that , research on the ...
Halaman 180
... two - step flow idea is the assumption that very opposite kinds of variables might be important . The two - step flow concept presumed a movement of information through interpersonal networks , from the media to people and from there to ...
... two - step flow idea is the assumption that very opposite kinds of variables might be important . The two - step flow concept presumed a movement of information through interpersonal networks , from the media to people and from there to ...
Halaman 369
... two - step flow turned out to be far more complex than anyone had imagined . The specifics of the process changed from one topic to another . The position of the person in the life cycle , and in the whole social web of community life ...
... two - step flow turned out to be far more complex than anyone had imagined . The specifics of the process changed from one topic to another . The position of the person in the life cycle , and in the whole social web of community life ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women