Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 41
... topics . Under investigation were attitudes toward people of different nationalities and races , and atti- tudes toward socially significant topics , such as crime , war , capital punish- ment , prohibition and the treatment of ...
... topics . Under investigation were attitudes toward people of different nationalities and races , and atti- tudes toward socially significant topics , such as crime , war , capital punish- ment , prohibition and the treatment of ...
Halaman 155
... topics were used . Table 6 lists the topics of the articles and the sources to whom they were attributed . In one group , the articles were attributed to high - credibility sources and in the other they were attributed to low ...
... topics were used . Table 6 lists the topics of the articles and the sources to whom they were attributed . In one group , the articles were attributed to high - credibility sources and in the other they were attributed to low ...
Halaman 187
... topics . The question was whether opinion leadership was specific to a particular topic , or whether people turned to the same individuals more generally . There was some limited evidence that there were general influentials . For ...
... topics . The question was whether opinion leadership was specific to a particular topic , or whether people turned to the same individuals more generally . There was some limited evidence that there were general influentials . For ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women