Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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... tion of children has emerged as a major subdiscipline in mass communica- tion research . Four of the milestones in this book are part of this subfield's heritage . Closely akin to the concerns over media impact is a second category ...
... tion of children has emerged as a major subdiscipline in mass communica- tion research . Four of the milestones in this book are part of this subfield's heritage . Closely akin to the concerns over media impact is a second category ...
Halaman 10
... tion critical to economic , political , religious , and educational decisions in ways that are totally different from preindustrial societies . This flow of information further breaks people away from traditional ways of life and ...
... tion critical to economic , political , religious , and educational decisions in ways that are totally different from preindustrial societies . This flow of information further breaks people away from traditional ways of life and ...
Halaman 185
... tion in what has come to be called the Decatur Study ( after the community in which it was done ) . As we noted earlier , the research was designed to follow up more systematically the idea of the two - step flow of communica- tion ...
... tion in what has come to be called the Decatur Study ( after the community in which it was done ) . As we noted earlier , the research was designed to follow up more systematically the idea of the two - step flow of communica- tion ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women