Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 218
... intensity of stimulation toward the desired response of knowing the message or taking some action proposed by it . The development of an equation , a formally derived hypothesis , stating this relationship between communication stimulus ...
... intensity of stimulation toward the desired response of knowing the message or taking some action proposed by it . The development of an equation , a formally derived hypothesis , stating this relationship between communication stimulus ...
Halaman 221
... stimulus intensity and in which comparable measures of response are obtained from each . Given these circumstances , one can define a set of stimulus intensities that start at some arbitrary lower limit and increase by some power , say ...
... stimulus intensity and in which comparable measures of response are obtained from each . Given these circumstances , one can define a set of stimulus intensities that start at some arbitrary lower limit and increase by some power , say ...
Halaman 231
... Stimulus - Response Relationships : An Experiment in Leaflet Message Diffusion , " Sociometry , 19 , 1 , 1956 , pp . 12-25 . ( See footnote 3 in this article . ) = = 8. That is , if i denotes the ith increase in stimulus intensity ...
... Stimulus - Response Relationships : An Experiment in Leaflet Message Diffusion , " Sociometry , 19 , 1 , 1956 , pp . 12-25 . ( See footnote 3 in this article . ) = = 8. That is , if i denotes the ith increase in stimulus intensity ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women