Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 10
... social differentiation in addition to those stemming from regional , ethnic , and religious sources . The process of modernization is closely linked with the growth of the mass media . Populations undergoing modernization not only ...
... social differentiation in addition to those stemming from regional , ethnic , and religious sources . The process of modernization is closely linked with the growth of the mass media . Populations undergoing modernization not only ...
Halaman 26
... social category influences . As research progressed , systematic efforts were undertaken to identify and measure the influence of these kinds of variables . Another important discovery was that the audiences of the mass media were not ...
... social category influences . As research progressed , systematic efforts were undertaken to identify and measure the influence of these kinds of variables . Another important discovery was that the audiences of the mass media were not ...
Halaman 181
... social settings . The result of those debates was that older theories of human nature based on such biological factors as " instinct " became increasingly obsolete to many social scientists . The influence of learning from social and ...
... social settings . The result of those debates was that older theories of human nature based on such biological factors as " instinct " became increasingly obsolete to many social scientists . The influence of learning from social and ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women