Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 140
... effects with lapse of time . Such general opin- ions are less firmly anchored to specific facts . The sleeper effect raises many difficult psychological problems , and the investigators felt that they could not answer them within the ...
... effects with lapse of time . Such general opin- ions are less firmly anchored to specific facts . The sleeper effect raises many difficult psychological problems , and the investigators felt that they could not answer them within the ...
Halaman 170
... sleeper effect ) . While forgetting could account for the decreased acceptance of the high credibility source , it could not explain the delayed opinion change in a positive direction . The researchers hypothesized that a dissociation ...
... sleeper effect ) . While forgetting could account for the decreased acceptance of the high credibility source , it could not explain the delayed opinion change in a positive direction . The researchers hypothesized that a dissociation ...
Halaman 397
... Sleeper effect , 45 , 128 , 158 and persuasion , 173 Social relationships , 111 , 145 Society , mass , 3-11 , 111 defined , 10-11 traditional society , master trends of , 4 S - R learning , 153–154 Stabilization , concept of , 384 ...
... Sleeper effect , 45 , 128 , 158 and persuasion , 173 Social relationships , 111 , 145 Society , mass , 3-11 , 111 defined , 10-11 traditional society , master trends of , 4 S - R learning , 153–154 Stabilization , concept of , 384 ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women