Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 154
... response are greater than the incentives for making the old response . In short , the theo- retical model of Hovland and his associates suggests the following steps in the process of changing attitudes or opinions : 1. A recommended ...
... response are greater than the incentives for making the old response . In short , the theo- retical model of Hovland and his associates suggests the following steps in the process of changing attitudes or opinions : 1. A recommended ...
Halaman 218
... response of knowing the message or taking some action proposed by it . The development of an equation , a formally derived hypothesis , stating this relationship between communication stimulus intensity and amount of group response was ...
... response of knowing the message or taking some action proposed by it . The development of an equation , a formally derived hypothesis , stating this relationship between communication stimulus intensity and amount of group response was ...
Halaman 221
... response that are to be elicited . But the same subject ( community ) cannot be used over and over because each succeeding leaflet presentation and response measurement would contaminate the ex- perimental situation for the next . An ...
... response that are to be elicited . But the same subject ( community ) cannot be used over and over because each succeeding leaflet presentation and response measurement would contaminate the ex- perimental situation for the next . An ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women