Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
Dari dalam buku
Hasil 1-3 dari 65
Halaman 59
... radio drama - a chilling adaptation of H. G. Wells's science fiction masterpiece , War of the Worlds . Because the dramatization was presented in a clever newscast style , many listeners believed that the Martians were actually taking ...
... radio drama - a chilling adaptation of H. G. Wells's science fiction masterpiece , War of the Worlds . Because the dramatization was presented in a clever newscast style , many listeners believed that the Martians were actually taking ...
Halaman 107
... Radio was compared with newspapers ( and magazines ) in terms of their comparative roles in the campaign . No one really understood radio as an instrument of politics . Ten years earlier , only about 40 percent of American homes had ...
... Radio was compared with newspapers ( and magazines ) in terms of their comparative roles in the campaign . No one really understood radio as an instrument of politics . Ten years earlier , only about 40 percent of American homes had ...
Halaman 108
... radio could be determined . As it turned out , radio had played a larger role in the campaign than anyone had suspected . When respondents were asked which media were " helpful " as they were making their decisions , about two - thirds ...
... radio could be determined . As it turned out , radio had played a larger role in the campaign than anyone had suspected . When respondents were asked which media were " helpful " as they were making their decisions , about two - thirds ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women