Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 153
... problem which confronted the authors was whether they were measuring real opinion change rather than simply change in response to the question items . They handled this problem by using a series of items which approached the subject ...
... problem which confronted the authors was whether they were measuring real opinion change rather than simply change in response to the question items . They handled this problem by using a series of items which approached the subject ...
Halaman 208
... problems or wartime applications . The fact is , the Air Force left it to the research team to formulate the problem ... problems of communication without the insistence that practical problems were of importance . Yet , this is the ...
... problems or wartime applications . The fact is , the Air Force left it to the research team to formulate the problem ... problems of communication without the insistence that practical problems were of importance . Yet , this is the ...
Halaman 321
... problem . In addition , particularly in questions like those admin- istered in this survey , there are problems of demand characteristics . That is , the respondent answers the questions in the way the interviewer seems to want it ...
... problem . In addition , particularly in questions like those admin- istered in this survey , there are problems of demand characteristics . That is , the respondent answers the questions in the way the interviewer seems to want it ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women