Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
Dari dalam buku
Hasil 1-3 dari 48
Halaman 108
... played a larger role in the campaign than anyone had suspected . When respondents were asked which media were " helpful " as they were making their decisions , about two - thirds mentioned both radio and newspapers about equally ...
... played a larger role in the campaign than anyone had suspected . When respondents were asked which media were " helpful " as they were making their decisions , about two - thirds mentioned both radio and newspapers about equally ...
Halaman 179
... Played by People in the Flow of Mass Communication . It is with this research that the present chapter is principally concerned . The book was much more than simply a research report ; it was an effort to interpret the authors ...
... Played by People in the Flow of Mass Communication . It is with this research that the present chapter is principally concerned . The book was much more than simply a research report ; it was an effort to interpret the authors ...
Halaman 190
... played an even smaller role . But for selecting a motion picture , newspaper ads had a much greater effect than personal contacts . In the world of fashion , by contrast , personal influence played an especially powerful role , although ...
... played an even smaller role . But for selecting a motion picture , newspaper ads had a much greater effect than personal contacts . In the world of fashion , by contrast , personal influence played an especially powerful role , although ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women