Milestones in mass communication research: media effects |
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Halaman 150
Badly needed, for example, was a better understanding of how people's beliefs,
attitudes and behavior could be modified in socially approved ways through
carefully designed persuasive communication. If basic research into the "laws" of
...
Badly needed, for example, was a better understanding of how people's beliefs,
attitudes and behavior could be modified in socially approved ways through
carefully designed persuasive communication. If basic research into the "laws" of
...
Halaman 166
Therefore, the researchers believed that investigations of personality factors were
necessary if they were to discover the elusive "laws" and thus be able to predict
the degree to which a persuasive communication will succeed in changing ...
Therefore, the researchers believed that investigations of personality factors were
necessary if they were to discover the elusive "laws" and thus be able to predict
the degree to which a persuasive communication will succeed in changing ...
Halaman 168
Persons who openly expressed hostility and displayed overt aggression toward
others in everyday life were found to be relatively unaffected by persuasive
communications. Moreover, socially withdrawn persons, those extremely
indifferent ...
Persons who openly expressed hostility and displayed overt aggression toward
others in everyday life were found to be relatively unaffected by persuasive
communications. Moreover, socially withdrawn persons, those extremely
indifferent ...
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Milestones in mass communication research: media effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means media content medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women
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