Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 189
... They can also assess to a reasonably accurate degree the extent to which these contacts influenced them to adopt the product in question . The researchers made an extensive study of the comparative impact PERSONAL INFLUENCE 189.
... They can also assess to a reasonably accurate degree the extent to which these contacts influenced them to adopt the product in question . The researchers made an extensive study of the comparative impact PERSONAL INFLUENCE 189.
Halaman 190
... personal contacts . In the world of fashion , by contrast , personal influence played an especially powerful role , although salespeople and magazine ads were also important . Generally , in the areas of marketing , fashions , and movie ...
... personal contacts . In the world of fashion , by contrast , personal influence played an especially powerful role , although salespeople and magazine ads were also important . Generally , in the areas of marketing , fashions , and movie ...
Halaman 199
... personal influence on public affairs issues came from men . Movie Selection Leaders At the time the data were gathered , Americans went to the movies far more often than they do now . Television had not yet entered every home . Some 60 ...
... personal influence on public affairs issues came from men . Movie Selection Leaders At the time the data were gathered , Americans went to the movies far more often than they do now . Television had not yet entered every home . Some 60 ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women