Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman ix
... patterns of evolution and diffusion of the various mass media . Beginning with newspapers in the nineteenth century and continuing with film , radio , and television during this century , all mass media have displayed similar patterns ...
... patterns of evolution and diffusion of the various mass media . Beginning with newspapers in the nineteenth century and continuing with film , radio , and television during this century , all mass media have displayed similar patterns ...
Halaman 26
... patterns of exposure to the media . Others attended very lightly , if at all . But through networks of social ties , it was found , some of those who attended heavily were influencing those who attended very little . Again , for the ...
... patterns of exposure to the media . Others attended very lightly , if at all . But through networks of social ties , it was found , some of those who attended heavily were influencing those who attended very little . Again , for the ...
Halaman 101
... patterns of changes that described such voters . Some 28 percent were crystallizers . They simply delayed reaching a ... patterns of influence of the mass - mediated campaign of political propaganda . These patterns describe the way in ...
... patterns of changes that described such voters . Some 28 percent were crystallizers . They simply delayed reaching a ... patterns of influence of the mass - mediated campaign of political propaganda . These patterns describe the way in ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women