Milestones in Mass Communication Research: Media EffectsLongman, 1983 - 398 halaman |
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Halaman 188
... opinion leaders . Again , family relationships were paramount and males played a predominant role . The third technique tried for studying opinion leadership was a some- what less complicated effort to identify the " everyday contacts ...
... opinion leaders . Again , family relationships were paramount and males played a predominant role . The third technique tried for studying opinion leadership was a some- what less complicated effort to identify the " everyday contacts ...
Halaman 189
... opinion leaders . After looking at all of the types mentioned - the generally influential , specific influentials , everyday contacts , and self - designations , the research- ers narrowed their conceptualization of opinion leadership ...
... opinion leaders . After looking at all of the types mentioned - the generally influential , specific influentials , everyday contacts , and self - designations , the research- ers narrowed their conceptualization of opinion leadership ...
Halaman 199
... opinion leadership in movie selection . We will see that this was clearly the case . However , gregariousness and socioeconomic status offered further guides to understanding the findings . The " Youth Culture " and Movie Leadership The ...
... opinion leadership in movie selection . We will see that this was clearly the case . However , gregariousness and socioeconomic status offered further guides to understanding the findings . The " Youth Culture " and Movie Leadership The ...
Edisi yang lain - Lihat semua
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1995 |
Milestones in Mass Communication Research: Media Effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns Payne Fund Studies percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women