Milestones in mass communication research: media effects |
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Halaman 188
In any case, this particular strategy was not judged to be especially fruitful for the
study of opinion leaders. Another strategy for denning and locating opinion
leaders focused on "specific influentials." This procedure was based on
information ...
In any case, this particular strategy was not judged to be especially fruitful for the
study of opinion leaders. Another strategy for denning and locating opinion
leaders focused on "specific influentials." This procedure was based on
information ...
Halaman 189
Opinion leaders are people recognized by their peers as having some special
competence in a particular subject. People turn to opinion leaders for advice
about a specific topic, but usually do not seek them out for their opinions on a
range of ...
Opinion leaders are people recognized by their peers as having some special
competence in a particular subject. People turn to opinion leaders for advice
about a specific topic, but usually do not seek them out for their opinions on a
range of ...
Halaman 190
In the area of marketing, for example, personal contacts with opinion leaders
were substantially more effective in prompting marketing shifts than were
advertisements in newspapers, radio, or magazines. Salespeople played an
even smaller ...
In the area of marketing, for example, personal contacts with opinion leaders
were substantially more effective in prompting marketing shifts than were
advertisements in newspapers, radio, or magazines. Salespeople played an
even smaller ...
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Milestones in mass communication research: media effects Shearon Lowery,Melvin Lawrence DeFleur Tampilan cuplikan - 1983 |
Istilah dan frasa umum
adult aggressive behavior American analysis attitudes audience Battle of Britain boys broadcast campaign child comic books concerning conclusions crime comics developed earlier effects of mass emotional Erie County example experiments exposure factors film findings girls Herbert Blumer Hovland Ibid idea important individual interest interpretations interviews investigators issues Jack Lyle L. L. Thurstone leaflets learning listeners magic bullet theory major mass communication mass communication research mass media means media content medium Mercury Theatre motion pictures newspapers norms opinion change opinion leaders opinion leadership Overall patterns percent personal influence persuasive communications played political portrayals portrayed presented problems programs propaganda questionnaire questions radio relationships response role Schramm selective showed significant sleeper effect social scientists stimulus intensity subjects Task Force televised violence Television and Social theoretical theory tion topics two-step flow viewers viewing vote voters Wertham women
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